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Life Insurance Take-Up Rate Influencing Factors Comparison between Malaysia and Japan

Author

Listed:
  • Silvana Kardinar Wijayanti

    (Sekolah Tinggi ilmu Ekonomi Tenggarong (Tenggarong School of Economic Studies))

  • Barry Ramsay

    (Asia Pacific University, KL, Malaysia)

Abstract

This study will investigate the factors that influence take-up rates within the Malaysian Life Insurance industry to discover potential opportunities and limitations. For comparative purposes, the study is modelled on Power (2013) who examined four factors affecting customer satisfaction in life insurance in Japan (product, price, customer services and procedures and documentation). This study is exploratory in nature using both secondary research and primary data from questionnaires. The main finding was “Product offerings†being the most significant variation, both an opportunity and limitation, due to the relative maturity, experience and changing trends within the insurance market of Japan, conversely growth, infancy and different dynamics in Malaysia.

Suggested Citation

  • Silvana Kardinar Wijayanti & Barry Ramsay, 2016. "Life Insurance Take-Up Rate Influencing Factors Comparison between Malaysia and Japan," International Journal of Business and Social Research, LAR Center Press, vol. 6(7), pages 37-41, July.
    • Handle: RePEc:lrc:larijb:v:6:y:2016:i:7:p:37-41
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    References listed on IDEAS

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