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The Effects of Opportunism and Trust on Buyer-Supplier Relationship: Do Commitment Types Matter?

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  • Oznur OZKAN-TEKTAS

    (Assistant Prof. Dr. of Marketing, Hacettepe University, Department of Business Administration, Ankara, Turkey,)

Abstract

Based on the notion that relational motives have some complicated and multi-directional interactions, this study aims to investigate direct and indirect influences among the main drivers of buyer-supplier relationship strength (RS). Data were collected from 104 buyer firms via e-mail survey. Results show that, in addition to direct effect of opportunism on trust and RS; honesty and benevolence dimensions of trust mediate the opportunism-RS relation. With the notion that different commitment types may have different buffering effects against opportunistic behavior, the study also proposes the moderating roles of affective and calculative commitment. Results reveal that while affective commitment has a moderating effect between opportunism and trust relationship; calculative commitment does not have a significant affect. The business-to-business relationship literature is advanced by a joint investigation of moderated role of two types of commitment and the mediation effects of honesty and benevolence for RS context.

Suggested Citation

  • Oznur OZKAN-TEKTAS, 2014. "The Effects of Opportunism and Trust on Buyer-Supplier Relationship: Do Commitment Types Matter?," International Journal of Business and Social Research, LAR Center Press, vol. 4(9), pages 14-26, September.
    • Handle: RePEc:lrc:larijb:v:4:y:2014:i:9:p:14-26
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    References listed on IDEAS

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    More about this item

    Keywords

    Relationship Strength; Opportunism; Affective Commitment; Calculative Commitment; Trust;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L8 - Industrial Organization - - Industry Studies: Services

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