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A Preliminary Investigation of the Effects of Servicescape on Consumers’ Loyalty Intentions

Author

Listed:
  • Syed Karamatullah Hussainy

    (Director ORIC, KASB Institute of Technology)

  • Umair Tariq

    (Research Associate, KASB Institute of Technology, Masters of Business Administration, Institute of Business Management)

  • Eesar Khan

    (Senior Faculty & Manager University-Industrial Linkages, KASB Institute of Technology)

Abstract

The main purpose of the study was to investigate the effects of servicescape on service quality, customer satisfaction and then on the loyalty intentions in the service settings. The study has used two different industries including banking and restaurants to check the role of servicescape in determining the loyalty intentions of the consumers of services. The framework is unique in a way that it contains two different sets of mediator models that lead to loyalty intentions. Survey method was adopted to reach the target audience of both the industries and findings of the paper suggested that marketing practitioners must consider taken variables of servicescape if they want to achieve the quality, satisfaction and the loyalty. Future researchers may apply this model taking loyalty as their final constructs and moreover, the study also provides the measures to gauge the constructs of servicescape, perceived quality, customer satisfaction and loyalty intentions so that future research can advance in this field to explore more dimensions.

Suggested Citation

  • Syed Karamatullah Hussainy & Umair Tariq & Eesar Khan, 2017. "A Preliminary Investigation of the Effects of Servicescape on Consumers’ Loyalty Intentions," KASBIT Business Journals (KBJ), Khadim Ali Shah Bukhari Institute of Technology (KASBIT), vol. 10, pages 101-130, December.
    • Handle: RePEc:ksb:journl:v:10:y:2017:p:101-130
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    File URL: https://kasbit.edu.pk/KBJVol-10/Paper%205.pdf
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    References listed on IDEAS

    as
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