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Az önvezető járművek elfogadása viselkedés-gazdaságtani szemléletben. A nudge szerepe a fenntartható városi mobilitás kialakításában
[Autonomous vehicle acceptance in the context of behavioural economics: the role of nudge in shaping sustainable urban mobility]

Author

Listed:
  • Lukovics, Miklós
  • Zuti, Bence

Abstract

Az önvezető járművek elterjedése akár olyan mértékben is csökkentheti a városi közlekedésben részt vevő járművek számát, hogy reális lehetőséget kínáljon a városi mobilitás növekvő problémáinak (dugók, zaj, légszennyezettség, mobilitási stressz stb.) megoldására. Ennek fontos feltétele, hogy a társadalom fogadja el ezt az új technológiát, azonban a pozitív várakozásokhoz jelentős aggodalom, nyugtalanság, bizonytalanság is társul, így rendkívül komplex, soktényezős jelenséggel állunk szemben. Tanulmányunk célja, hogy rávilágítson arra, hogy az önvezető járművekkel kapcsolatos korlátozott informáltság és bizonytalanság olyan kereteket jelöl ki, amelyek a viselkedés-gazdaságtan szerepét felerősíthetik. Bemutatjuk, hogy miképpen terelheti a nudge a fogyasztókat az önvezető járművek használata felé, elősegítve a fenntartható városi mobilitás kialakulását.* Journal of Economic Literature (JEL) kód: O10, O14, O30.

Suggested Citation

  • Lukovics, Miklós & Zuti, Bence, 2023. "Az önvezető járművek elfogadása viselkedés-gazdaságtani szemléletben. A nudge szerepe a fenntartható városi mobilitás kialakításában [Autonomous vehicle acceptance in the context of behavioural eco," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(2), pages 149-166.
    • Handle: RePEc:ksa:szemle:2104
    DOI: 10.18414/KSZ.2023.2.149
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    References listed on IDEAS

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    More about this item

    JEL classification:

    • O10 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - General
    • O14 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Industrialization; Manufacturing and Service Industries; Choice of Technology
    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General

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