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Magyarországról indított közösségi finanszírozású kampányok. A Kickstarter-platform esete
[Kick-starter campaigns launched from Hungary]

Author

Listed:
  • Kuti, Mónika
  • Galambosné Tiszberger, Mónika
  • Czigler, Enikő

Abstract

A közösségi finanszírozás a digitális átalakulás időszakában új típusú forrásbevonási lehetőségeket nyit meg a hazai kezdő vállalkozások és innovatív ötletgazdák számára. A tanulmány az elmúlt hét évben Magyarországról a Kickstarter elnevezésű nemzetközi platformon indított közösségi finanszírozású kampányok trendjeit, főbb jellemzőit és sikertényezőit vizsgálja. 2009 novembere és 2017 januárja közötti időszakra vonatkozóan 116 kampányt elemez, amelyek közül 37 zárult sikerrel, összesen 93 millió forintot összegyűjtve. Ez a siker összefüggésbe hozható a projektgazda közösségi tőkéjével, a hozzászólásokkal és a frissítésekkel mért kampányaktivitással, a kampányidő rövidségével, valamint a kampány társadalmi célú jellegével. A munkanapokon elindított kampányok nagyobb sikerarányt és nagyobb aktivitást értek el. A vállalati életciklus előrehaladottabb formájában lévő projektek rövidebb idő alatt nagyobb összeget tudtak gyűjteni. A platformon a minta alapján a régiónak megfelelő deviza - azaz az euró - volt inkább jellemző 2014 óta.* Journal of Economic Literature (JEL) kód: F36, G19, 016.

Suggested Citation

  • Kuti, Mónika & Galambosné Tiszberger, Mónika & Czigler, Enikő, 2018. "Magyarországról indított közösségi finanszírozású kampányok. A Kickstarter-platform esete [Kick-starter campaigns launched from Hungary]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(2), pages 206-225.
    • Handle: RePEc:ksa:szemle:1754
    DOI: 10.18414/KSZ.2018.2.206
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    References listed on IDEAS

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    More about this item

    JEL classification:

    • F36 - International Economics - - International Finance - - - Financial Aspects of Economic Integration
    • G19 - Financial Economics - - General Financial Markets - - - Other
    • O16 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Financial Markets; Saving and Capital Investment; Corporate Finance and Governance

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