IDEAS home Printed from https://ideas.repec.org/a/krk/eberjl/v3y2015i4p89-103.html
   My bibliography  Save this article

Children-Engaging Social and Environmental Initiatives as Determinants of Corporate Reputation

Author

Listed:
  • Ingrida Šmaižienė

    (Kaunas University of Technology, Lithuania)

Abstract

Objective: The paper aims to explore children-engaging social and green initiatives as determinants of corporate reputation. Research Design & Methods: The research data were collected by means of a consumer survey (n=354) in Lithuania. During the research, consumers’ perception and attitudes towards companies which take children-engaging social and environmental initiatives were surveyed. Findings: The research findings indicate that consumers tend to agree that companies implementing children-engaging CSR initiatives contribute to the development of children as responsible citizens. However, consumers have a different attitude towards companies which implement children-engaging environmental initiatives and companies which take children-engaging social initiatives. Implications & Recommendations: The research results suggest that consumers form opinions about the company not only by assessing the company’s behaviour towards them, but also by assessing the corporate performance targeted at children. Therefore, companies should consider children-engaging CSR as determinants of corporate reputation. Contribution & Value Added: The paper provides some empirical evidence on how CSR practices targeted at children may affect corporate reputation.

Suggested Citation

  • Ingrida Šmaižienė, 2015. "Children-Engaging Social and Environmental Initiatives as Determinants of Corporate Reputation," Entrepreneurial Business and Economics Review, Centre for Strategic and International Entrepreneurship at the Cracow University of Economics., vol. 3(4), pages 89-103.
    • Handle: RePEc:krk:eberjl:v:3:y:2015:i:4:p:89-103
    as

    Download full text from publisher

    File URL: https://eber.uek.krakow.pl/index.php/eber/article/download/109/pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Chieh-Peng Lin & Yuan-Hui Tsai & Sheng-Wuu Joe & Chou-Kang Chiu, 2012. "Modeling the Relationship Among Perceived Corporate Citizenship, Firms’ Attractiveness, and Career Success Expectation," Journal of Business Ethics, Springer, vol. 105(1), pages 83-93, January.
    2. Sandro Castaldo & Francesco Perrini & Nicola Misani & Antonio Tencati, 2009. "The Missing Link Between Corporate Social Responsibility and Consumer Trust: The Case of Fair Trade Products," Journal of Business Ethics, Springer, vol. 84(1), pages 1-15, January.
    3. Valérie-Inés de la Ville, 2014. "Young people as company stakeholders ?," Post-Print halshs-01370648, HAL.
    4. Joachim Klewes & Robert Wreschniok, 2009. "Reputation capital Building and maintaining trust in the 21st century," Springer Books, in: Joachim Klewes & Robert Wreschniok (ed.), Reputation Capital, pages 1-8, Springer.
    5. Deng, Xin & Kang, Jun-koo & Low, Buen Sin, 2013. "Corporate social responsibility and stakeholder value maximization: Evidence from mergers," Journal of Financial Economics, Elsevier, vol. 110(1), pages 87-109.
    6. Alejo Sison, 2009. "From CSR to Corporate Citizenship: Anglo-American and Continental European Perspectives," Journal of Business Ethics, Springer, vol. 89(3), pages 235-246, November.
    7. Lynes, Jennifer K. & Andrachuk, Mark, 2008. "Motivations for corporate social and environmental responsibility: A case study of Scandinavian Airlines," Journal of International Management, Elsevier, vol. 14(4), pages 377-390, December.
    8. Graafland, J.J., 2004. "Collusion, reputation damage and interest in code of conduct: The case of a Dutch construction company," MPRA Paper 20281, University Library of Munich, Germany.
    9. Marc Vilanova & Josep Lozano & Daniel Arenas, 2009. "Exploring the Nature of the Relationship Between CSR and Competitiveness," Journal of Business Ethics, Springer, vol. 87(1), pages 57-69, April.
    10. Truscott, Rachael A. & Bartlett, Jennifer L. & Tywoniak, Stephane A., 2009. "The reputation of the corporate social responsibility industry in Australia," Australasian marketing journal, Elsevier, vol. 17(2), pages 84-91.
    11. Andrew Crane & Bahar Kazmi, 2010. "Business and Children: Mapping Impacts, Managing Responsibilities," Journal of Business Ethics, Springer, vol. 91(4), pages 567-586, February.
    12. Crittenden, Victoria L. & Crittenden, William F. & Pinney, Christopher C. & Pitt, Leyland F., 2011. "Implementing global corporate citizenship: An integrated business framework," Business Horizons, Elsevier, vol. 54(5), pages 447-455, September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Hakkon Kim & Kwangwoo Park & Doojin Ryu, 2017. "Corporate Environmental Responsibility: A Legal Origins Perspective," Journal of Business Ethics, Springer, vol. 140(3), pages 381-402, February.
    2. D'Mello, Ranjan & Kwon, Sungjoung & Toscano, Francesca, 2024. "Corporate social responsibility and the executive-employee pay disparity," Journal of Banking & Finance, Elsevier, vol. 162(C).
    3. Kong, Dongmin & Xiong, Mengxu & Qin, Ni, 2022. "Business Tax reform and CSR engagement: Evidence from China," International Review of Financial Analysis, Elsevier, vol. 82(C).
    4. Mobin Fatma & Zillur Rahman, 2016. "Consumer responses to CSR in Indian banking sector," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 13(3), pages 203-222, October.
    5. Liu, Haiming & Chiang, Yao-Min, 2024. "Employment protection and environmental corporate social responsibility: Evidence from China," International Review of Financial Analysis, Elsevier, vol. 92(C).
    6. Stephen T. Homer, 2022. "Perceived corporate citizenship: a scale development and validation study adopting a bottom-up approach," Quality & Quantity: International Journal of Methodology, Springer, vol. 56(3), pages 1435-1461, June.
    7. Chih‐Wei Peng, 2020. "The role of business strategy and CEO compensation structure in driving corporate social responsibility: Linkage towards a sustainable development perspective," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(2), pages 1028-1039, March.
    8. Michał Jurek, 2014. "The genesis and evolution of CSR self-regulation with special refer-ence to the case of financial institutions," Working papers wpaper70, Financialisation, Economy, Society & Sustainable Development (FESSUD) Project.
    9. Yoori Yang & Cynthia Stohl, 2020. "The (in)congruence of measures of corporate social responsibility performance and stakeholder measures of corporate social responsibility reputation," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(2), pages 969-981, March.
    10. Bardos, Katsiaryna Salavei & Ertugrul, Mine & Gao, Lucia Silva, 2020. "Corporate social responsibility, product market perception, and firm value," Journal of Corporate Finance, Elsevier, vol. 62(C).
    11. Tam Thien Vo & Xinning Xiao & Shuk Ying Ho, 2019. "How Does Corporate Social Responsibility Engagement Influence Word of Mouth on Twitter? Evidence from the Airline Industry," Journal of Business Ethics, Springer, vol. 157(2), pages 525-542, June.
    12. Manoj Anand & Jagandeep Singh, 2021. "Business students’ perception of corporate social responsibility: an exploratory study," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 48(3), pages 261-284, September.
    13. Cordelia Fine & Emma Rush, 2018. "“Why Does all the Girls have to Buy Pink Stuff?” The Ethics and Science of the Gendered Toy Marketing Debate," Journal of Business Ethics, Springer, vol. 149(4), pages 769-784, June.
    14. Jongmoo Jay Choi & Hoje Jo & Jimi Kim & Moo Sung Kim, 2018. "Business Groups and Corporate Social Responsibility," Journal of Business Ethics, Springer, vol. 153(4), pages 931-954, December.
    15. Leon Zolotoy & Don O’Sullivan & Keke Song, 2021. "The Role of Ethical Standards in the Relationship Between Religious Social Norms and M&A Announcement Returns," Journal of Business Ethics, Springer, vol. 170(4), pages 721-742, May.
    16. Fang, Mingyue & Nie, Huihua & Shen, Xinyi, 2023. "Can enterprise digitization improve ESG performance?," Economic Modelling, Elsevier, vol. 118(C).
    17. Andrew Ngawenja Mzembe & Adam Lindgreen & François Maon & Joëlle Vanhamme, 2016. "Investigating the Drivers of Corporate Social Responsibility in the Global Tea Supply Chain: A Case Study of Eastern Produce Limited in Malawi," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 23(3), pages 165-178, May.
    18. Alberto Bertossi & Stefania Troiano & Francesco Marangon, 2022. "Where is sustainability? An assessment of vending products," RIVISTA DI STUDI SULLA SOSTENIBILITA', FrancoAngeli Editore, vol. 0(1), pages 155-180.
    19. Ivan Hilliard, 2013. "Responsible Management, Incentive Systems, and Productivity," Journal of Business Ethics, Springer, vol. 118(2), pages 365-377, December.
    20. Ferrell, Allen & Liang, Hao & Renneboog, Luc, 2016. "Socially responsible firms," Journal of Financial Economics, Elsevier, vol. 122(3), pages 585-606.

    More about this item

    Keywords

    children; corporate citizenship; corporate reputation; social responsibility; CSR;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:krk:eberjl:v:3:y:2015:i:4:p:89-103. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Piotr Stanek, PhD. (email available below). General contact details of provider: https://edirc.repec.org/data/aekrapl.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.