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Introduction: The Economics of Internet Advertising

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  • Avi Goldfarb
  • Victor Tremblay

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Suggested Citation

  • Avi Goldfarb & Victor Tremblay, 2014. "Introduction: The Economics of Internet Advertising," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 44(2), pages 113-114, March.
    • Handle: RePEc:kap:revind:v:44:y:2014:i:2:p:113-114
    DOI: 10.1007/s11151-013-9400-1
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    References listed on IDEAS

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    1. Avi Goldfarb, 2014. "What is Different About Online Advertising?," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 44(2), pages 115-129, March.
    2. Alessandro Acquisti, 2014. "Inducing Customers to Try New Goods," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 44(2), pages 131-146, March.
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    Cited by:

    1. Aaltonen, Aleksi Ville & Alaimo, Cristina & Kallinikos, Jannis, 2021. "The making of data commodities: data analytics as an embedded process," LSE Research Online Documents on Economics 110296, London School of Economics and Political Science, LSE Library.
    2. Eiji Yamamura, 2015. "Is university sports an advertisement in the higher education market? An analysis of the Hakone long-distance relay road race in Japan," ISER Discussion Paper 0922, Institute of Social and Economic Research, The University of Osaka.

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    More about this item

    Keywords

    Internet advertising; Internet economics; Online advertising; Digital; M37;
    All these keywords.

    JEL classification:

    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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