Differentiation Strategy for Firms: Online Ad versus Mass Media Ad
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More about this item
Keywords
Online media advertising; Mass media advertising; Targeting; Differentiation Strategy; Interaction;All these keywords.
NEP fields
This paper has been announced in the following NEP Reports:- NEP-COM-2022-12-19 (Industrial Competition)
- NEP-MIC-2022-12-19 (Microeconomics)
- NEP-PAY-2022-12-19 (Payment Systems and Financial Technology)
- NEP-UPT-2022-12-19 (Utility Models and Prospect Theory)
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