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Does Additional Campaign Spending Really Hurt Incumbents? The Theoretical Importance of Past Investments in Political Brand Name

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  • Lott, John R, Jr

Abstract

The existing literature ignores the fact that the marginal return to current campaign expenditures depends on the candidate's stock of brand name. This simple observation is then used to provide a possible explanation for the negative empirical relationship observed between an incumbent's campaign spending and how well he does. Copyright 1991 by Kluwer Academic Publishers

Suggested Citation

  • Lott, John R, Jr, 1991. "Does Additional Campaign Spending Really Hurt Incumbents? The Theoretical Importance of Past Investments in Political Brand Name," Public Choice, Springer, vol. 72(1), pages 87-92, October.
    • Handle: RePEc:kap:pubcho:v:72:y:1991:i:1:p:87-92
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    Cited by:

    1. Yogesh Uppal, 2010. "Estimating Incumbency Effects In U.S. State Legislatures: A Quasi‐Experimental Study," Economics and Politics, Wiley Blackwell, vol. 22(2), pages 180-199, July.
    2. repec:ebl:ecbull:v:4:y:2008:i:2:p:1-12 is not listed on IDEAS
    3. Franklin Mixon & Chena Crocker & H. Black, 2007. "Pivotal power brokers: Theory and evidence on political fundraising," Public Choice, Springer, vol. 130(3), pages 503-503, March.
    4. Christopher Duquette & Franklin Mixon & Richard Cebula, 2013. "The Impact of Legislative Tenure and Seniority on General Election Success: Econometric Evidence from U.S. House Races," Atlantic Economic Journal, Springer;International Atlantic Economic Society, vol. 41(2), pages 161-172, June.
    5. Dennis Coates, 1998. "Additional incumbent spending really can harm (at least some) incumbents: An analysis of vote share maximization," Public Choice, Springer, vol. 95(1), pages 63-87, April.
    6. Noel Johnson & Courtney LaFountain & Steven Yamarik, 2011. "Corruption is bad for growth (even in the United States)," Public Choice, Springer, vol. 147(3), pages 377-393, June.
    7. Noel Johnson & William Ruger & Jason Sorens & Steven Yamarik, 2014. "Corruption, regulation, and growth: an empirical study of the United States," Economics of Governance, Springer, vol. 15(1), pages 51-69, February.
    8. Wilson Law, 2021. "Decomposing political advertising effects on vote choices," Public Choice, Springer, vol. 188(3), pages 525-547, September.
    9. Franklin Mixon, Jr. & Steven Caudill & Christopher Duquette, 2008. "The impact of money on elections: evidence from open seat races in the United States House of Representatives, 1990-2004," Economics Bulletin, AccessEcon, vol. 4(2), pages 1-12.

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