Teaching Consumer Demographics to Marketing Students
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DOI: 10.1007/s11113-009-9146-5
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- Farhat Yusuf & David Swanson, 2010. "Business Demography in the 21st Century," Population Research and Policy Review, Springer;Southern Demographic Association (SDA), vol. 29(1), pages 1-3, February.
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Keywords
Consumer behaviour; Demographics; Demography; Education; Marketing;All these keywords.
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