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The role of timeframes in the retrieval and temporal location judgments of past events

Author

Listed:
  • Yanping Tu

    (Peking University)

  • Dilip Soman

    (University of Toronto)

Abstract

Si & Dai (2022) provide evidence for the proposition that a longer memory-search frame (time window from which past events are recalled) leads consumers to retrieve experiences that are objectively more distant in the past but perceived to be closer. We relate these findings to prior literature and point out to methodological differences that might create ambiguities in interpreting the results. Despite these ambiguities, we believe that the research raises several important questions that future research can address to help form a better picture of how people judge the temporal location of past events and how they recall past experiences more generally.

Suggested Citation

  • Yanping Tu & Dilip Soman, 2022. "The role of timeframes in the retrieval and temporal location judgments of past events," Marketing Letters, Springer, vol. 33(1), pages 19-25, March.
    • Handle: RePEc:kap:mktlet:v:33:y:2022:i:1:d:10.1007_s11002-021-09604-5
    DOI: 10.1007/s11002-021-09604-5
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    References listed on IDEAS

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    1. Northcraft, Gregory B. & Neale, Margaret A., 1987. "Experts, amateurs, and real estate: An anchoring-and-adjustment perspective on property pricing decisions," Organizational Behavior and Human Decision Processes, Elsevier, vol. 39(1), pages 84-97, February.
    2. Xianchi Dai & Ayelet Fishbach, 2014. "How Nonconsumption Shapes Desire," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 41(4), pages 936-952.
    3. Kao Si & Xianchi Dai, 2022. "The memory-search frame effect: impacts on consumers’ retrieval and evaluation of consumption experiences," Marketing Letters, Springer, vol. 33(1), pages 5-17, March.
    4. Xianchi Dai & Ayelet Fishbach, 2014. "How Nonconsumption Shapes Desire," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 41(4), pages 936-952.
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    Cited by:

    1. Aparna A. Labroo & Natalie Mizik & Russell Winer, 2022. "Sparking conversations: Editors’ Pick with commentaries and thematic article compilations," Marketing Letters, Springer, vol. 33(1), pages 1-4, March.

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