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Creating legitimacy across international contexts: The role of storytelling for international new ventures

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  • Poul Andersen
  • Morten Rask

Abstract

Dieser Artikel betrachtet die Legitimität kreierenden Bemühungen des Unternehmens Better Place, einem internationalen Gründungsunternehmen, welches Infrastruktur-Services für Elektrofahrzeuge anbietet. Wir analysieren die aufkommende Debatte über Versuche Better Place’s, die wichtigsten Bestandteile ihrer Geschäftsidee in Dänemark, Israel, Kanada und Australien zu kommunizieren. Hierfür werden Experteninterviews sowie Inhaltsanalysen von Zeitungsartikeln und anderen Sekundärquellen genutzt. Wir finden das’Storytelling’, welches ein zentrales Element zum Legitimität-kreieren ist, mit den bestehenden Diskursen über Transportenergieverbrauch und Nachhaltigkeit in den verschiedenen Kontexten interagiert. Die internationale Gründungsunternehmensliteratur hat sich bisher nur zu einem begrenzten Maß mit dieser Thematik beschäftigt. Wir glauben, dass diese Studie konzeptionell, methodisch, empirisch und theoretisch zur wachsenden Literatur über internationale Gründungsunternehmen und Institutionentheorie beiträgt. Unser Ziel ist es, Manager auf die Bedeutung von’Storytelling’ aufmerksam zu machen, wenn diese in internationale Märkte eintreten wollen. Copyright Springer Science+Business Media New York 2014

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  • Poul Andersen & Morten Rask, 2014. "Creating legitimacy across international contexts: The role of storytelling for international new ventures," Journal of International Entrepreneurship, Springer, vol. 12(4), pages 365-388, December.
    • Handle: RePEc:kap:jinten:v:12:y:2014:i:4:p:365-388
    DOI: 10.1007/s10843-014-0134-4
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    1. Rubina Romanello & Maria Chiarvesio, 2019. "Early internationalizing firms: 2004–2018," Journal of International Entrepreneurship, Springer, vol. 17(2), pages 172-219, June.

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