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A dynamic model of advertising by the regulated firm

Author

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  • Francois Melese
  • David Kaserman
  • John Mayo

Abstract

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Suggested Citation

  • Francois Melese & David Kaserman & John Mayo, 1996. "A dynamic model of advertising by the regulated firm," Journal of Economics, Springer, vol. 64(1), pages 85-106, February.
    • Handle: RePEc:kap:jeczfn:v:64:y:1996:i:1:p:85-106
    DOI: 10.1007/BF01237526
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    References listed on IDEAS

    as
    1. Sappington, David E M & Sibley, David S, 1988. "Regulating without Cost Information: The Incremental Surplus Subsidy Scheme," International Economic Review, Department of Economics, University of Pennsylvania and Osaka University Institute of Social and Economic Research Association, vol. 29(2), pages 297-306, May.
    2. Blackmon, B Glenn, Jr, 1992. "The Incremental Surplus Subsidy and Rate-of-Return Regulation," Journal of Regulatory Economics, Springer, vol. 4(2), pages 187-196, June.
    3. Kaserman, David L & Mayo, John W, 1985. "Advertising and the Residential Demand for Electricity," The Journal of Business, University of Chicago Press, vol. 58(4), pages 399-408, October.
    Full references (including those not matched with items on IDEAS)

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    Cited by:

    1. Stivers, Andrew & Tremblay, Victor J., 2005. "Advertising, search costs, and social welfare," Information Economics and Policy, Elsevier, vol. 17(3), pages 317-333, July.

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    More about this item

    Keywords

    advertising; regulation; L51;
    All these keywords.

    JEL classification:

    • L51 - Industrial Organization - - Regulation and Industrial Policy - - - Economics of Regulation

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