S. Ratneshwar & David Glen Mick: Inside consumption. Consumer motives, goals and desires
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DOI: 10.1007/s10603-006-9025-y
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- Muniz, Albert M, Jr & O'Guinn, Thomas C, 2001. "Brand Community," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 27(4), pages 412-432, March.
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