Social Role Conceptions and CSR Policy Success
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DOI: 10.1007/s10551-007-9512-3
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- Maignan, Isabelle & Ferrell, O. C., 2003. "Nature of corporate responsibilities: Perspectives from American, French, and German consumers," Journal of Business Research, Elsevier, vol. 56(1), pages 55-67, January.
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Keywords
social role conception; CSR; corporate social performance; legitimacy;All these keywords.
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