IDEAS home Printed from https://ideas.repec.org/a/kap/jbuset/v154y2019i2d10.1007_s10551-017-3484-8.html
   My bibliography  Save this article

Straight from the Source? Media Framing of Creative Crowd Labor and Resultant Ethical Concerns

Author

Listed:
  • Kim Bartel Sheehan

    (University of Oregon)

  • Matthew Pittman

    (University of Oregon)

Abstract

Increasing numbers of marketers are turning to the crowd—members of the public engaged with brands via the Internet—to develop marketing and advertising campaigns. Some marketers use social media to connect directly with customers, while others use crowdsourcing agencies to harness the power of crowd labor. As more members of the public become aware of creative crowdsourcing, they look to the media to understand more about it. As a result, it is important to examine how the media currently frame creative crowdsourcing to the public, particularly when numerous ethical issues about crowdsourcing have been identified (e.g. work is devalued as crowdworkers earn little money and no benefits for their work). This study examines media coverage of creative crowdsourcing to examine how benefits and challenges are presented. Informed by a framework developed by Swain (Understanding and communicating science: new agendas in communication, Routledge, London, pp 209–232, 2009), results indicate that most media coverage focuses solely on benefits to the industry: benefits to the ‘crowd’ are rarely discussed, yet drawbacks to the crowd are mentioned more frequently than drawbacks for the industry. This provides a skewed vision of what creative crowdsourcing is and may affect participation in the practice.

Suggested Citation

  • Kim Bartel Sheehan & Matthew Pittman, 2019. "Straight from the Source? Media Framing of Creative Crowd Labor and Resultant Ethical Concerns," Journal of Business Ethics, Springer, vol. 154(2), pages 575-585, January.
    • Handle: RePEc:kap:jbuset:v:154:y:2019:i:2:d:10.1007_s10551-017-3484-8
    DOI: 10.1007/s10551-017-3484-8
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s10551-017-3484-8
    File Function: Abstract
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1007/s10551-017-3484-8?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Christian Terwiesch & Yi Xu, 2008. "Innovation Contests, Open Innovation, and Multiagent Problem Solving," Management Science, INFORMS, vol. 54(9), pages 1529-1543, September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Rinor F. Kurteshi, 2018. "Information Sources Supporting Innovation In The Public Sector: The Case Of Kosovo," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, vol. 3(2), pages 22-31, September.
    2. Pavel Kireyev, 2016. "Markets for Ideas: Prize Structure, Entry Limits, and the Design of Ideation Contests," Harvard Business School Working Papers 16-129, Harvard Business School.
    3. Luo, Lianfa & Cheng, Zhiming & Ye, Qingqing & Cheng, Yanjun & Smyth, Russell & Yang, Zhiqing & Zhang, Le, 2024. "Nonmonetary awards and innovation: Evidence from winning China's Top Brand Contest," China Economic Review, Elsevier, vol. 86(C).
    4. Livio Cricelli & Michele Grimaldi & Silvia Vermicelli, 2022. "Crowdsourcing and open innovation: a systematic literature review, an integrated framework and a research agenda," Review of Managerial Science, Springer, vol. 16(5), pages 1269-1310, July.
    5. Salgado, Stéphane & Hemonnet-Goujot, Aurelie & Henard, David H. & de Barnier, Virginie, 2020. "The dynamics of innovation contest experience: An integrated framework from the customer’s perspective," Journal of Business Research, Elsevier, vol. 117(C), pages 29-43.
    6. Daniel P. Gross, 2020. "Creativity Under Fire: The Effects of Competition on Creative Production," The Review of Economics and Statistics, MIT Press, vol. 102(3), pages 583-599, July.
    7. Xiaotie Deng & Yotam Gafni & Ron Lavi & Tao Lin & Hongyi Ling, 2021. "From Monopoly to Competition: Optimal Contests Prevail," Papers 2107.13363, arXiv.org.
    8. Stefano Denicolai & Antonella Zucchella & Federico Moretti, 2018. "Not So Similar After All: Exploring The Diversity Of Strategic Orientations For Innovation," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 22(04), pages 1-33, May.
    9. Hossain, Mokter, 2018. "Motivations, challenges, and opportunities of successful solvers on an innovation intermediary platform," Technological Forecasting and Social Change, Elsevier, vol. 128(C), pages 67-73.
    10. Jie Ning & Volodymyr Babich, 2018. "R&D Investments in the Presence of Knowledge Spillover and Debt Financing: Can Risk Shifting Cure Free Riding?," Manufacturing & Service Operations Management, INFORMS, vol. 20(1), pages 97-112, February.
    11. repec:wsi:acsxxx:v:21:y:2019:i:08:n:s1363919619500142 is not listed on IDEAS
    12. Llorente-Saguer, Aniol & Sheremeta, Roman M. & Szech, Nora, 2023. "Designing contests between heterogeneous contestants: An experimental study of tie-breaks and bid-caps in all-pay auctions," European Economic Review, Elsevier, vol. 154(C).
    13. Wangcheng Yan & Wenjun Zhou, 2023. "Is blockchain a cure for peer-to-peer lending?," Annals of Operations Research, Springer, vol. 321(1), pages 693-716, February.
    14. Pin Gao & Xiaoshuai Fan & Yangguang Huang & Ying-Ju Chen, 2022. "Resource Allocation Among Competing Innovators," Management Science, INFORMS, vol. 68(8), pages 6059-6074, August.
    15. Pollok, Patrick & Lüttgens, Dirk & Piller, Frank T., 2019. "Attracting solutions in crowdsourcing contests: The role of knowledge distance, identity disclosure, and seeker status," Research Policy, Elsevier, vol. 48(1), pages 98-114.
    16. Hyejin Jang & Keeeun Lee & Byungun Yoon, 2017. "Development Of An Open Innovation Model For R&D Collaboration Between Large Firms And Small-Medium Enterprises (Smes) In Manufacturing Industries," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 21(01), pages 1-29, January.
    17. Florian Englmaier & Stefan Grimm & Dominik Grothe & David Schindler & Simeon Schudy, 2024. "The Efficacy of Tournaments for Nonroutine Team Tasks," Journal of Labor Economics, University of Chicago Press, vol. 42(4), pages 921-948.
    18. Ivan Fedorenko & Pierre Berthon, 2017. "Beyond the expected benefits: unpacking value co-creation in crowdsourcing business models," AMS Review, Springer;Academy of Marketing Science, vol. 7(3), pages 183-194, December.
    19. Clark, Derek J. & Nilssen, Tore, 2020. "Creating balance in dynamic competitions," International Journal of Industrial Organization, Elsevier, vol. 69(C).
    20. Yan Huang & Param Vir Singh & Kannan Srinivasan, 2014. "Crowdsourcing New Product Ideas Under Consumer Learning," Management Science, INFORMS, vol. 60(9), pages 2138-2159, September.
    21. Yeon-Koo Che & Elisabetta Iossa & Patrick Rey, 2021. "Prizes versus Contracts as Incentives for Innovation [Subgame Perfect Implementation Under Information Perturbations]," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 88(5), pages 2149-2178.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:kap:jbuset:v:154:y:2019:i:2:d:10.1007_s10551-017-3484-8. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.