IDEAS home Printed from https://ideas.repec.org/a/kap/jbuset/v142y2017i1d10.1007_s10551-015-2766-2.html
   My bibliography  Save this article

Personalized Ad in Your Google Glass? Wearable Technology, Hands-Off Data Collection, and New Policy Imperative

Author

Listed:
  • Yong Jin Park

    (Howard University)

  • Marko Skoric

    (City University of Hong Kong)

Abstract

This study analyzes the increasing presence and capabilities of wearable computing devices in the cornucopia of personalized digital data. We argue that the institutional data practices typical of Google Glass will pose policy challenges and herald yet another dramatic shift to personalized data marketing. We also highlight the characteristics of Google’s existing synergetic data practices that will shape the development of not only Google Glass, but also all subsequent wearable mobile devices in light of 360-degree data collection. The key organizing concept of our study is the disjuncture between (1) institutional and (2) policy forces in harnessing dual market mechanism, which frames how the new communication industry operates in the marketplace of ubiquitous personal advertising. We conclude by summarizing the three key areas of political-policy concern (privacy; anti-trust; and user competence) and suggest future solutions, with the discussion on the future of wearable computing practices related to the freedom of the human body.

Suggested Citation

  • Yong Jin Park & Marko Skoric, 2017. "Personalized Ad in Your Google Glass? Wearable Technology, Hands-Off Data Collection, and New Policy Imperative," Journal of Business Ethics, Springer, vol. 142(1), pages 71-82, April.
    • Handle: RePEc:kap:jbuset:v:142:y:2017:i:1:d:10.1007_s10551-015-2766-2
    DOI: 10.1007/s10551-015-2766-2
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s10551-015-2766-2
    File Function: Abstract
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1007/s10551-015-2766-2?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Laurence Ashworth & Clinton Free, 2006. "Marketing Dataveillance and Digital Privacy: Using Theories of Justice to Understand Consumers’ Online Privacy Concerns," Journal of Business Ethics, Springer, vol. 67(2), pages 107-123, August.
    2. Park, Yong Jin, 2011. "Provision of Internet privacy and market conditions: An empirical analysis," Telecommunications Policy, Elsevier, vol. 35(7), pages 650-662, August.
    3. Bette Stead & Jackie Gilbert, 2001. "Ethical Issues in Electronic Commerce," Journal of Business Ethics, Springer, vol. 34(2), pages 75-85, November.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Andrea North-Samardzic, 2020. "Biometric Technology and Ethics: Beyond Security Applications," Journal of Business Ethics, Springer, vol. 167(3), pages 433-450, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Krishen, Anjala S. & Dwivedi, Yogesh K. & Bindu, N. & Kumar, K. Satheesh, 2021. "A broad overview of interactive digital marketing: A bibliometric network analysis," Journal of Business Research, Elsevier, vol. 131(C), pages 183-195.
    2. Sergio Román & Pedro Cuestas, 2008. "The Perceptions of Consumers Regarding Online Retailers’ Ethics and Their Relationship with Consumers’ General Internet Expertise and Word of Mouth: A Preliminary Analysis," Journal of Business Ethics, Springer, vol. 83(4), pages 641-656, December.
    3. Michaelidou, Nina & Micevski, Milena & Cadogan, John W., 2021. "Users’ ethical perceptions of social media research: Conceptualisation and measurement," Journal of Business Research, Elsevier, vol. 124(C), pages 684-694.
    4. Cecere, Grazia & Rochelandet, Fabrice, 2013. "Privacy intrusiveness and web audiences: Empirical evidence," Telecommunications Policy, Elsevier, vol. 37(10), pages 1004-1014.
    5. Ionica Oncioiu, 2016. "The Future of Sustainable Fashion Consumption: an Empirical Investigation," EuroEconomica, Danubius University of Galati, issue 1(35), pages 67-74, may.
    6. Satinder Kumar & Rishi Raj Sharma, 2014. "An Empirical Analysis of Unsolicited Commercial E-mail," Paradigm, , vol. 18(1), pages 1-19, June.
    7. Sergio Roman, 2007. "The Ethics of Online Retailing: A Scale Development and Validation from the Consumers’ Perspective," Journal of Business Ethics, Springer, vol. 72(2), pages 131-148, May.
    8. Palos-Sanchez, Pedro & Saura, Jose Ramon & Martin-Velicia, Felix, 2019. "A study of the effects of programmatic advertising on users' concerns about privacy overtime," Journal of Business Research, Elsevier, vol. 96(C), pages 61-72.
    9. Wei Zhou & Selwyn Piramuthu, 2015. "Information Relevance Model of Customized Privacy for IoT," Journal of Business Ethics, Springer, vol. 131(1), pages 19-30, September.
    10. Milchram, Christine & Künneke, Rolf & Doorn, Neelke & van de Kaa, Geerten & Hillerbrand, Rafaela, 2020. "Designing for justice in electricity systems: A comparison of smart grid experiments in the Netherlands," Energy Policy, Elsevier, vol. 147(C).
    11. Antonia Bralic & Mario Jadric & Maja Cukusic, 2014. "Factors Associated With Static-Price Online Group Buying," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 23(1), pages 65-84, june.
    12. Katie Shilton & Daniel Greene, 2019. "Linking Platforms, Practices, and Developer Ethics: Levers for Privacy Discourse in Mobile Application Development," Journal of Business Ethics, Springer, vol. 155(1), pages 131-146, March.
    13. Caroline Moraes & Nina Michaelidou, 2017. "Introduction to the Special Thematic Symposium on the Ethics of Controversial Online Advertising," Journal of Business Ethics, Springer, vol. 141(2), pages 231-233, March.
    14. Xuequn Wang & Mina Tajvidi & Xiaolin Lin & Nick Hajli, 2020. "Towards an Ethical and Trustworthy Social Commerce Community for Brand Value Co-creation: A trust-Commitment Perspective," Journal of Business Ethics, Springer, vol. 167(1), pages 137-152, November.
    15. Kirsten Martin, 2012. "Diminished or Just Different? A Factorial Vignette Study of Privacy as a Social Contract," Journal of Business Ethics, Springer, vol. 111(4), pages 519-539, December.
    16. Weiyin Hong & Frank K. Y. Chan & James Y. L. Thong, 2021. "Drivers and Inhibitors of Internet Privacy Concern: A Multidimensional Development Theory Perspective," Journal of Business Ethics, Springer, vol. 168(3), pages 539-564, January.
    17. Bodo Schlegelmilch & Magdalena Öberseder, 2010. "Half a Century of Marketing Ethics: Shifting Perspectives and Emerging Trends," Journal of Business Ethics, Springer, vol. 93(1), pages 1-19, April.
    18. Kirsten Martin, 2016. "Understanding Privacy Online: Development of a Social Contract Approach to Privacy," Journal of Business Ethics, Springer, vol. 137(3), pages 551-569, September.
    19. Alex Nikitkov & Darlene Bay, 2008. "Online Auction Fraud: Ethical Perspective," Journal of Business Ethics, Springer, vol. 79(3), pages 235-244, May.
    20. Gary Burkhardt & Frederic Boy & Daniele Doneddu & Nick Hajli, 2023. "Privacy Behaviour: A Model for Online Informed Consent," Journal of Business Ethics, Springer, vol. 186(1), pages 237-255, August.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:kap:jbuset:v:142:y:2017:i:1:d:10.1007_s10551-015-2766-2. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.