IDEAS home Printed from https://ideas.repec.org/a/dug/journl/y2016i1p67-74.html
   My bibliography  Save this article

The Future of Sustainable Fashion Consumption: an Empirical Investigation

Author

Listed:
  • Ionica Oncioiu

    (Titu Maiorescu University)

Abstract

Small online businesses around the world are facing an immense challenge: to respond to economic opportunities and, at the same time, to address increasing environmental pressures. This research deals with the consumer’s attitude and awareness towards organic clothing and it suggests that the most people are aware of some of the environmental dilemmas in fashion consumption. The data obtained from the survey were analysed using multiple linear regression, Chi-Square, ANOVA and Correlation Analysis to examine possible results that bring about the understanding of consumer knowledge, belief, perceptions and willingness to purchase organic clothes. Moreover, this paper also provides some useful recommendations for promoting organic clothing products and growing the sustainable online market for them.

Suggested Citation

  • Ionica Oncioiu, 2016. "The Future of Sustainable Fashion Consumption: an Empirical Investigation," EuroEconomica, Danubius University of Galati, issue 1(35), pages 67-74, may.
    • Handle: RePEc:dug:journl:y:2016:i:1:p:67-74
    as

    Download full text from publisher

    File URL: http://journals.univ-danubius.ro/index.php/euroeconomica/article/view/3377/3251
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Bette Stead & Jackie Gilbert, 2001. "Ethical Issues in Electronic Commerce," Journal of Business Ethics, Springer, vol. 34(2), pages 75-85, November.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Satinder Kumar & Rishi Raj Sharma, 2014. "An Empirical Analysis of Unsolicited Commercial E-mail," Paradigm, , vol. 18(1), pages 1-19, June.
    2. Muhammad Rhies Khan & Mustaghis-Ur Rahman & Anita Laila & Ali Gohar & Sana Azhar, 2023. "Maintaining Business Ethics during COVID-19 Pandemic in Globalized World: A Comparison of Ethical Theories and Future Research Perspective," Journal of Economic Impact, Science Impact Publishers, vol. 5(1), pages 42-49.
    3. Krishen, Anjala S. & Dwivedi, Yogesh K. & Bindu, N. & Kumar, K. Satheesh, 2021. "A broad overview of interactive digital marketing: A bibliometric network analysis," Journal of Business Research, Elsevier, vol. 131(C), pages 183-195.
    4. Sergio Roman, 2007. "The Ethics of Online Retailing: A Scale Development and Validation from the Consumers’ Perspective," Journal of Business Ethics, Springer, vol. 72(2), pages 131-148, May.
    5. Yong Jin Park & Marko Skoric, 2017. "Personalized Ad in Your Google Glass? Wearable Technology, Hands-Off Data Collection, and New Policy Imperative," Journal of Business Ethics, Springer, vol. 142(1), pages 71-82, April.
    6. Caroline Moraes & Nina Michaelidou, 2017. "Introduction to the Special Thematic Symposium on the Ethics of Controversial Online Advertising," Journal of Business Ethics, Springer, vol. 141(2), pages 231-233, March.
    7. Sergio Román & Pedro Cuestas, 2008. "The Perceptions of Consumers Regarding Online Retailers’ Ethics and Their Relationship with Consumers’ General Internet Expertise and Word of Mouth: A Preliminary Analysis," Journal of Business Ethics, Springer, vol. 83(4), pages 641-656, December.
    8. Bodo Schlegelmilch & Magdalena Öberseder, 2010. "Half a Century of Marketing Ethics: Shifting Perspectives and Emerging Trends," Journal of Business Ethics, Springer, vol. 93(1), pages 1-19, April.
    9. Alex Nikitkov & Darlene Bay, 2008. "Online Auction Fraud: Ethical Perspective," Journal of Business Ethics, Springer, vol. 79(3), pages 235-244, May.
    10. Gary Burkhardt & Frederic Boy & Daniele Doneddu & Nick Hajli, 2023. "Privacy Behaviour: A Model for Online Informed Consent," Journal of Business Ethics, Springer, vol. 186(1), pages 237-255, August.
    11. Rana, Nripendra P. & Barnard, Daniel J. & Baabdullah, Abdullah M.A. & Rees, Daniel & Roderick, Sian, 2019. "Exploring barriers of m-commerce adoption in SMEs in the UK: Developing a framework using ISM," International Journal of Information Management, Elsevier, vol. 44(C), pages 141-153.
    12. Michaelidou, Nina & Micevski, Milena & Cadogan, John W., 2021. "Users’ ethical perceptions of social media research: Conceptualisation and measurement," Journal of Business Research, Elsevier, vol. 124(C), pages 684-694.
    13. Neelam Chawla & Basanta Kumar, 2022. "E-Commerce and Consumer Protection in India: The Emerging Trend," Journal of Business Ethics, Springer, vol. 180(2), pages 581-604, October.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:dug:journl:y:2016:i:1:p:67-74. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Florian Nuta (email available below). General contact details of provider: https://edirc.repec.org/data/fedanro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.