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The Effects of Euphemism Usage in Business Contexts

Author

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  • Terri L. Rittenburg

    (University of Wyoming)

  • George Albert Gladney

    (University of Wyoming)

  • Teresa Stephenson

    (University of South Dakota)

Abstract

Transparency is important in today’s business environment. The use of euphemisms decreases transparency yet is increasing in business and business education. This study examines the effects of euphemism on people’s attitudes toward actions and their intentions to perform those actions. It also measures the effect of oversight on attitudes and behavioral intentions. Using a 2 × 2 experimental design, we measured participants’ attitudes by employing a semantic differential scale and behavioral intentions by using a simple yes/no question regarding the action described. A questionnaire with 20 brief scenarios provided the euphemistic (transparent) versus non-euphemistic (less-transparent) condition. Oversight versus non-oversight conditions were manipulated through instructions to participants. Hypotheses regarding the effects of euphemism were supported; participants were both more likely to rate an action as appropriate and to indicate they would take that action when stated euphemistically. Oversight did not have a significant effect on attitude toward the action, but did significantly affect participants’ intentions to take that action. Findings suggest both managerial and ethical implications for businesses. Greater transparency includes more straight talk and less euphemism and is recommended to ensure employees’ understanding and implementation of ethical business actions.

Suggested Citation

  • Terri L. Rittenburg & George Albert Gladney & Teresa Stephenson, 2016. "The Effects of Euphemism Usage in Business Contexts," Journal of Business Ethics, Springer, vol. 137(2), pages 315-320, August.
    • Handle: RePEc:kap:jbuset:v:137:y:2016:i:2:d:10.1007_s10551-014-2501-4
    DOI: 10.1007/s10551-014-2501-4
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    References listed on IDEAS

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    1. Weber, James, 1992. "Scenarios in Business Ethics Research: Review, Critical Assessment, and Recommendations," Business Ethics Quarterly, Cambridge University Press, vol. 2(2), pages 137-160, April.
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    Cited by:

    1. Grolleau, Gilles & Mzoughi, Naoufel & Peterson, Deborah & Tendero, Marjorie, 2022. "Changing the world with words? Euphemisms in climate change issues," Ecological Economics, Elsevier, vol. 193(C).
    2. Farrow, Katherine & Grolleau, Gilles & Mzoughi, Naoufel, 2021. "‘Let's call a spade a spade, not a gardening tool’: How euphemisms shape moral judgement in corporate social responsibility domains," Journal of Business Research, Elsevier, vol. 131(C), pages 254-267.

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