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Ethical Standards for Stockbrokers: Fiduciary or Suitability?

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  • James Angel
  • Douglas McCabe

Abstract

What are the ethical obligations of the sellers of financial products to their customers? Stockbrokers in the U.S. have a legal and ethical requirement to recommend only “suitable” investments to their customers. This is a fairly weak standard. Currently, there are proposals to raise the standard to a fiduciary one in which the recommendations would have to be in the best interests of the clients. Brokers sell solutions to financial problems. Similar to an auto mechanic or a doctor, the product often consists of both the professional advice and its implementation. There are numerous conflicts of interest between brokerage firms and their customers in that the products that pay the highest commissions may not be the best ones for the customers. The societal perspective adds complications, however. Society depends on modern financial markets to raise capital for productive enterprises and to spread risk. Issuers of financial products need distribution channels for their products just like the producers of any other products. Commissions create powerful incentives for the distribution channels, but at the same time produce conflicts of interest—a type of ethical pollution. Just as our society tolerates some pollution as a byproduct of other useful activities, it may be useful to tolerate some of these financial conflicts of interest. The nature of the relationship should govern the ethical standard. Those selling advice, regardless of how they label themselves, should adhere to a best-interest fiduciary standard. More limited relationships should be limited to the mandate involved in the relationship. Copyright Springer Science+Business Media B.V. 2013

Suggested Citation

  • James Angel & Douglas McCabe, 2013. "Ethical Standards for Stockbrokers: Fiduciary or Suitability?," Journal of Business Ethics, Springer, vol. 115(1), pages 183-193, June.
    • Handle: RePEc:kap:jbuset:v:115:y:2013:i:1:p:183-193
    DOI: 10.1007/s10551-012-1362-y
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    References listed on IDEAS

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    1. Joakim Sandberg, 2011. "Socially Responsible Investment and Fiduciary Duty: Putting the Freshfields Report into Perspective," Journal of Business Ethics, Springer, vol. 101(1), pages 143-162, June.
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    4. Robert Battalio & Tim Loughran, 2008. "Does Payment For Order Flow To Your Broker Help Or Hurt You?," Journal of Business Ethics, Springer, vol. 80(1), pages 37-44, June.
    5. Robert McGee, 2008. "Applying Ethics to Insider Trading," Journal of Business Ethics, Springer, vol. 77(2), pages 205-217, January.
    6. Guido Palazzo & Lena Rethel, 2008. "Conflicts of Interest in Financial Intermediation," Journal of Business Ethics, Springer, vol. 81(1), pages 193-207, August.
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    Cited by:

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    3. Noel Murray & Ajay Manrai & Lalita Manrai, 2015. "Deconstructing Financial Services Advertising in the Run Up to the Great Recession: The Case of the Live Richly Campaign," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 14(1), pages 7-22, June.
    4. Alex W. Macfarlan & Cathleen D. Zick, 2020. "Financial advisor titles: Informational complexity and the role of regulatory simplification," Journal of Consumer Affairs, Wiley Blackwell, vol. 54(2), pages 801-809, June.

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