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Deconstructing Financial Services Advertising in the Run Up to the Great Recession: The Case of the Live Richly Campaign

Author

Listed:
  • Noel Murray

    (Argyros School of Business & Economics, Chapman University, U.S.A.)

  • Ajay Manrai

    (Department of Business Administration, University of Delaware, U.S.A.)

  • Lalita Manrai

    (Department of Business Administration, University of Delaware, U.S.A.)

Abstract

The paper uses critical theory to analyze the impact of financial services advertising on consumer behavior in the run up to the Great Recession. One influential advertising campaign, the Citibank Live Richly campaign, is examined as an important situational variable, setting the context for poor consumer decision-making regarding financial services and consumer debt-related products. Critical realism is offered up as a promising methodology to examine the broader institutional and regulatory framework surrounding financial services advertising.

Suggested Citation

  • Noel Murray & Ajay Manrai & Lalita Manrai, 2015. "Deconstructing Financial Services Advertising in the Run Up to the Great Recession: The Case of the Live Richly Campaign," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 14(1), pages 7-22, June.
    • Handle: RePEc:ijb:journl:v:14:y:2015:i:1:p:7-22
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    References listed on IDEAS

    as
    1. Clive Boddy, 2011. "The Corporate Psychopaths Theory of the Global Financial Crisis," Journal of Business Ethics, Springer, vol. 102(2), pages 255-259, August.
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    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    deconstruction; financial services advertising; great recession; critical realism; BAPCPA; Citibank;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • M38 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Government Policy and Regulation

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