IDEAS home Printed from https://ideas.repec.org/a/ijb/journl/v14y2015i1p7-22.html
   My bibliography  Save this article

Deconstructing Financial Services Advertising in the Run Up to the Great Recession: The Case of the Live Richly Campaign

Author

Listed:
  • Noel Murray

    (Argyros School of Business & Economics, Chapman University, U.S.A.)

  • Ajay Manrai

    (Department of Business Administration, University of Delaware, U.S.A.)

  • Lalita Manrai

    (Department of Business Administration, University of Delaware, U.S.A.)

Abstract

The paper uses critical theory to analyze the impact of financial services advertising on consumer behavior in the run up to the Great Recession. One influential advertising campaign, the Citibank Live Richly campaign, is examined as an important situational variable, setting the context for poor consumer decision-making regarding financial services and consumer debt-related products. Critical realism is offered up as a promising methodology to examine the broader institutional and regulatory framework surrounding financial services advertising.

Suggested Citation

  • Noel Murray & Ajay Manrai & Lalita Manrai, 2015. "Deconstructing Financial Services Advertising in the Run Up to the Great Recession: The Case of the Live Richly Campaign," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 14(1), pages 7-22, June.
    • Handle: RePEc:ijb:journl:v:14:y:2015:i:1:p:7-22
    as

    Download full text from publisher

    File URL: https://ijbe.fcu.edu.tw/assets/ijbe/past_issue/No.14-1/pdf/vol_14-1-2.pdf
    Download Restriction: no
    File URL: https://ijbe.fcu.edu.tw/assets/ijbe/past_issue/No.14-1/abstract/02.html
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Clive Boddy, 2011. "The Corporate Psychopaths Theory of the Global Financial Crisis," Journal of Business Ethics, Springer, vol. 102(2), pages 255-259, August.
    2. Johan Graafland & Bert Ven, 2011. "The Credit Crisis and the Moral Responsibility of Professionals in Finance," Journal of Business Ethics, Springer, vol. 103(4), pages 605-619, November.
    3. Bahram Soltani, 2014. "The Anatomy of Corporate Fraud: A Comparative Analysis of High Profile American and European Corporate Scandals," Journal of Business Ethics, Springer, vol. 120(2), pages 251-274, March.
    4. Steven Scalet & Thomas Kelly, 2012. "The Ethics of Credit Rating Agencies: What Happened and the Way Forward," Journal of Business Ethics, Springer, vol. 111(4), pages 477-490, December.
    5. James Angel & Douglas McCabe, 2013. "Ethical Standards for Stockbrokers: Fiduciary or Suitability?," Journal of Business Ethics, Springer, vol. 115(1), pages 183-193, June.
    6. O. Ferrell & Linda Ferrell, 2011. "The Responsibility and Accountability of CEOs: The Last Interview with Ken Lay," Journal of Business Ethics, Springer, vol. 100(2), pages 209-219, May.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Dancsik, Bálint, 2020. "Rendszerszintű kockázat rendszerszintű erkölcs nélkül. Kiegészítések a pénzügyi válságok etikai magyarázatához [Systemic risk without systemic ethics. Supplements to the ethical explanation of fina," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(3), pages 225-243.
    2. Bonnie G. Buchanan, 2016. "Securitization: A Financing Vehicle for All Seasons?," Journal of Business Ethics, Springer, vol. 138(3), pages 559-577, October.
    3. Buchanan, Bonnie G., 2017. "The way we live now: Financialization and securitization," Research in International Business and Finance, Elsevier, vol. 39(PB), pages 663-677.
    4. Kishore Singh & Pran Boolaky & Kamil Omoteso, 2022. "The Relationship Between Politics, Legal System and Financial Reporting on Fraud," Journal of Accounting and Management Information Systems, Faculty of Accounting and Management Information Systems, The Bucharest University of Economic Studies, vol. 21(3), pages 397-430, September.
    5. Vita Akstinaite & Graham Robinson & Eugene Sadler-Smith, 2020. "Linguistic Markers of CEO Hubris," Journal of Business Ethics, Springer, vol. 167(4), pages 687-705, December.
    6. Quentin Dupont & Jonathan M. Karpoff, 2020. "The Trust Triangle: Laws, Reputation, and Culture in Empirical Finance Research," Journal of Business Ethics, Springer, vol. 163(2), pages 217-238, May.
    7. André Hoorn, 2015. "The Global Financial Crisis and the Values of Professionals in Finance: An Empirical Analysis," Journal of Business Ethics, Springer, vol. 130(2), pages 253-269, August.
    8. Buchanan, Bonnie G., 2016. "Securitization: a financing vehicle for all seasons?," Research Discussion Papers 31/2016, Bank of Finland.
    9. repec:zbw:bofrdp:2016_031 is not listed on IDEAS
    10. Leon Zolotoy & Don O’Sullivan & Keke Song, 2021. "The Role of Ethical Standards in the Relationship Between Religious Social Norms and M&A Announcement Returns," Journal of Business Ethics, Springer, vol. 170(4), pages 721-742, May.
    11. Mr Clive Boddy & Mr Derek Bond & Dr Elaine Ramsey, 2010. "Projective Techniques Are they a Victim of Clashing Paradigms," Accounting, Finance and Economics Research Group Working Papers 1, Ulster Business School.
    12. van Hoorn, Andre, 2015. "Organizational Culture in the Financial Sector: Evidence from a Cross-Industry Analysis of Employee Personal Values and Career," MPRA Paper 67222, University Library of Munich, Germany.
    13. Nadia Smaili & Paulina Arroyo, 2019. "Categorization of Whistleblowers Using the Whistleblowing Triangle," Journal of Business Ethics, Springer, vol. 157(1), pages 95-117, June.
    14. Nicos A. Scordis & Yoshihiko Suzawa & Astrid Zwick & Lucia Ruckner, 2014. "Principles for Sustainable Insurance: Risk Management and Value," Risk Management and Insurance Review, American Risk and Insurance Association, vol. 17(2), pages 265-276, September.
    15. Benjamin R. Walker & Chris J. Jackson, 2017. "Moral Emotions and Corporate Psychopathy: A Review," Journal of Business Ethics, Springer, vol. 141(4), pages 797-810, April.
    16. Jae Kyu Myung & Yun Hyeok Choi, 2017. "The influences of leaders’ dark triad trait on their perception of CSR," Asian Journal of Sustainability and Social Responsibility, Springer, vol. 2(1), pages 7-21, September.
    17. Charlice Hurst & Lauren Simon & Yongsuhk Jung & Dante Pirouz, 2019. "Are “Bad” Employees Happier Under Bad Bosses? Differing Effects of Abusive Supervision on Low and High Primary Psychopathy Employees," Journal of Business Ethics, Springer, vol. 158(4), pages 1149-1164, September.
    18. Long-Fei Chen, 2013. "Denis Collins: Essentials of Business Ethics—Creating an Organization of High Integrity and Superior Performance," Journal of Business Ethics, Springer, vol. 113(3), pages 557-559, March.
    19. Rachel Fichter, 2018. "Do the Right Thing! Developing Ethical Behavior in Financial Institutions," Journal of Business Ethics, Springer, vol. 151(1), pages 69-84, August.
    20. Xin Xu & Feng Xiong & Zhe An, 2023. "Using Machine Learning to Predict Corporate Fraud: Evidence Based on the GONE Framework," Journal of Business Ethics, Springer, vol. 186(1), pages 137-158, August.
    21. Chad Albrecht & Daniel Holland & Ricardo Malagueño & Simon Dolan & Shay Tzafrir, 2015. "The Role of Power in Financial Statement Fraud Schemes," Journal of Business Ethics, Springer, vol. 131(4), pages 803-813, November.

    More about this item

    Keywords

    deconstruction; financial services advertising; great recession; critical realism; BAPCPA; Citibank;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • M38 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Government Policy and Regulation

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ijb:journl:v:14:y:2015:i:1:p:7-22. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Szu-Hsien Ho (email available below). General contact details of provider: https://edirc.repec.org/data/cbfcutw.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.