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Recruitment advertising: The marketing-human resource interface

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  • Gerard Ryan
  • Marcel Gubern
  • Inma Rodriguez

Abstract

The common perception of recruitment advertising is of the "want ads" in the local or national newspapers. Despite the lack of academic interest, in some cases, recruitment advertising has adopted the color, imagination, and creativity of consumer advertising. Some recruiters have recognized the marketing benefits of job ads and the need for a corporate communications policy covering all company communications. This paper examines the limited literature on recruitment advertising. The authors compile a list of characteristics of marketing-oriented recruitment advertisements and apply these to their exploratory analysis of the recruitment section of one popular Sunday newspaper in the United Kingdom. Copyright International Atlantic Economic Society 2000

Suggested Citation

  • Gerard Ryan & Marcel Gubern & Inma Rodriguez, 2000. "Recruitment advertising: The marketing-human resource interface," International Advances in Economic Research, Springer;International Atlantic Economic Society, vol. 6(2), pages 354-364, May.
    • Handle: RePEc:kap:iaecre:v:6:y:2000:i:2:p:354-364:10.1007/bf02296114
    DOI: 10.1007/BF02296114
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    References listed on IDEAS

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    2. Sirgy, M Joseph, 1982. "Self-Concept in Consumer Behavior: A Critical Review," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(3), pages 287-300, December.
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