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The Moderator Effect of Communication in Marketing Channels of Distribution; The Case of Car’s Industry in Canada

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  • Jean-Pierre Lévy Mangin
  • Tamás Koplyay
  • Christian Calmès

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  • Jean-Pierre Lévy Mangin & Tamás Koplyay & Christian Calmès, 2008. "The Moderator Effect of Communication in Marketing Channels of Distribution; The Case of Car’s Industry in Canada," International Advances in Economic Research, Springer;International Atlantic Economic Society, vol. 14(1), pages 48-64, February.
    • Handle: RePEc:kap:iaecre:v:14:y:2008:i:1:p:48-64:10.1007/s11294-007-9133-8
    DOI: 10.1007/s11294-007-9133-8
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    References listed on IDEAS

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    1. Gassenheimer, Jule B. & Baucus, David B. & Baucus, Melissa S., 1996. "Cooperative arrangements among entrepreneurs: An analysis of opportunism and communication in franchise structures," Journal of Business Research, Elsevier, vol. 36(1), pages 67-79, May.
    2. Gassenheimer, Jule B. & Calantone, Roger J. & Schmitz, Judith M. & Robicheaux, Robert A., 1994. "Models of channel maintenance: What is the weaker party to do?," Journal of Business Research, Elsevier, vol. 30(3), pages 225-236, July.
    3. Baucus, David A. & Baucus, Melissa S. & Human, Sherrie E., 1996. "Consensus in franchise organizations: A cooperative arrangement among entrepreneurs," Journal of Business Venturing, Elsevier, vol. 11(5), pages 359-378, September.
    4. Jakki Mohr & Robert Spekman, 1994. "Characteristics of partnership success: Partnership attributes, communication behavior, and conflict resolution techniques," Strategic Management Journal, Wiley Blackwell, vol. 15(2), pages 135-152, February.
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    Cited by:

    1. Bahtışen Kavak & Ayşegül E. Sertoğlu & Öznur Ö. Tektaş, 2016. "The Moderating Effect of Knowledge Transfer on Satisfaction-Performance Relationship," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 6(5), pages 49-63, May.
    2. Bahtışen Kavak & Ayşegül E. Sertoğlu & Öznur Ö. Tektaş, 2016. "The Moderating Effect of Knowledge Transfer on Satisfaction-Performance Relationship," International Journal of Business and Social Research, LAR Center Press, vol. 6(5), pages 49-63, May.

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    More about this item

    Keywords

    Communication; Dependence; Power; Cooperation; Conflict; Satisfaction; LatentVariables; Indicators; Partial Least Squares; Communication; D21; M00; O50; R10;
    All these keywords.

    JEL classification:

    • D21 - Microeconomics - - Production and Organizations - - - Firm Behavior: Theory
    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General
    • O50 - Economic Development, Innovation, Technological Change, and Growth - - Economywide Country Studies - - - General
    • R10 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics - - - General

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