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Product-Market Strategies Among Development Firms

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Abstract

This study reviews important real estate and strategic management literature to examine the strategies that can help real estate development organizations improve performance and increase their chances of long-term survival. The study tests the applicability of a widely accepted strategy model, the Miles and Snow typology, to real estate firms. This model suggests that several product-market strategies can yield superior performance. While our findings generally support this model, one of Miles and Snow's strategic types outperforms the others for multifamily developers in this sample.

Suggested Citation

  • Ven Sriram & Michael A. Anikeeff, 1992. "Product-Market Strategies Among Development Firms," Journal of Real Estate Research, American Real Estate Society, vol. 7(1), pages 99-114.
    • Handle: RePEc:jre:issued:v:7:n:1:1992:p:99-114
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    References listed on IDEAS

    as
    1. G. Hayden Green, 1988. "Strategic Management Practices of Real Estate Developers in a Volatile Economic Climate," Journal of Real Estate Research, American Real Estate Society, vol. 3(3), pages 63-72.
    2. Marsha L. Richins & William C. Black & C.F. Sirmans, 1987. "Strategic Orientation and Marketing Strategy: An Analysis of Residential Real Estate Brokerage Firms," Journal of Real Estate Research, American Real Estate Society, vol. 2(2), pages 41-54.
    3. Alfred D. Chandler, 1969. "Strategy and Structure: Chapters in the History of the American Industrial Enterprise," MIT Press Books, The MIT Press, edition 1, volume 1, number 0262530090, April.
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    JEL classification:

    • L85 - Industrial Organization - - Industry Studies: Services - - - Real Estate Services

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