IDEAS home Printed from https://ideas.repec.org/a/jof/jforec/v25y2006i5p303-324.html
   My bibliography  Save this article

The evolution of sales forecasting management: a 20-year longitudinal study of forecasting practices

Author

Listed:
  • DONNA F. DAVIS

    (Texas Tech University, Lubbock, Texas, USA)

  • JOHN T. MENTZER

    (University of Tennessee, Knoxville, Tennessee, USA)

  • TERESA M. MCCARTHY

    (College of Business and Economics, Lehigh University, Bethlehem, Pennsylvania, USA)

  • SUSAN L. GOLICIC

    (University of Oregon, Eugene, Oregon, USA)

Abstract

This paper presents results of a survey designed to discover how sales forecasting management practices have changed over the past 20 years as compared to findings reported by Mentzer and Cox (1984) and Mentzer and Kahn (1995). An up-to-date overview of empirical studies on forecasting practice is also presented. A web-based survey of forecasting executives was employed to explore trends in forecasting management, familiarity, satisfaction, usage, and accuracy among companies in a variety of industries. Results revealed decreased familiarity with forecasting techniques, and decreased levels of forecast accuracy. Implications for managers and suggestions for future research are presented. Copyright © 2006 John Wiley & Sons, Ltd.

Suggested Citation

  • Donna F. Davis & John T. Mentzer & Teresa M. Mccarthy & Susan L. Golicic, 2006. "The evolution of sales forecasting management: a 20-year longitudinal study of forecasting practices," Journal of Forecasting, John Wiley & Sons, Ltd., vol. 25(5), pages 303-324.
    • Handle: RePEc:jof:jforec:v:25:y:2006:i:5:p:303-324
    DOI: 10.1002/for.989
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1002/for.989
    File Function: Link to full text; subscription required
    Download Restriction: no
    File URL: https://libkey.io/10.1002/for.989?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Mady, M. Tawfik, 2000. "Sales forecasting practices of Egyptian public enterprises: survey evidence," International Journal of Forecasting, Elsevier, vol. 16(3), pages 359-368.
    2. Armstrong, J. Scott & Overton, Terry S., 1977. "Estimating Nonresponse Bias in Mail Surveys," MPRA Paper 81694, University Library of Munich, Germany.
    3. Nada R. Sanders & Karl B. Manrodt, 1994. "Forecasting Practices in US Corporations: Survey Results," Interfaces, INFORMS, vol. 24(2), pages 92-100, April.
    4. Klassen, Robert D. & Flores, Benito E., 2001. "Forecasting practices of Canadian firms: Survey results and comparisons," International Journal of Production Economics, Elsevier, vol. 70(2), pages 163-174, March.
    5. Barry L. Bayus & William P. Putsis, Jr., 1999. "Product Proliferation: An Empirical Analysis of Product Line Determinants and Market Outcomes," Marketing Science, INFORMS, vol. 18(2), pages 137-153.
    6. Mahmoud, Essam & DeRoeck, Richard & Brown, Robert & Rice, Gillian, 1992. "Bridging the gap between theory and practice in forecasting," International Journal of Forecasting, Elsevier, vol. 8(2), pages 251-267, October.
    7. Scott Armstrong, J., 1988. "Research needs in forecasting," International Journal of Forecasting, Elsevier, vol. 4(3), pages 449-465.
    8. Jorge A. Duran & Benito E. Flores, 1998. "Forecasting Practices in Mexican Companies," Interfaces, INFORMS, vol. 28(6), pages 56-62, December.
    9. DeRoeck, Richard, 1991. "Is there a gap between forecasting theory and practice? A personal view," International Journal of Forecasting, Elsevier, vol. 7(1), pages 1-2, May.
    10. Mentzer, John T. & Bienstock, Carol C. & Kahn, Kenneth B., 1999. "Benchmarking sales forecasting management," Business Horizons, Elsevier, vol. 42(3), pages 48-56.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Kalchschmidt, Matteo, 2012. "Best practices in demand forecasting: Tests of universalistic, contingency and configurational theories," International Journal of Production Economics, Elsevier, vol. 140(2), pages 782-793.
    2. Fildes, Robert & Bretschneider, Stuart & Collopy, Fred & Lawrence, Michael & Stewart, Doug & Winklhofer, Heidi & Mentzer, John T. & Moon, Mark A., 2003. "Researching Sales Forecasting Practice: Commentaries and authors' response on "Conducting a Sales Forecasting Audit" by M.A. Moon, J.T. Mentzer & C.D. Smith," International Journal of Forecasting, Elsevier, vol. 19(1), pages 27-42.
    3. Goodwin, Paul, 2002. "Integrating management judgment and statistical methods to improve short-term forecasts," Omega, Elsevier, vol. 30(2), pages 127-135, April.
    4. Zotteri, Giulio & Kalchschmidt, Matteo, 2007. "Forecasting practices: Empirical evidence and a framework for research," International Journal of Production Economics, Elsevier, vol. 108(1-2), pages 84-99, July.
    5. Winklhofer, Heidi & Diamantopoulos, Adamantios & Witt, Stephen F., 1996. "Forecasting practice: A review of the empirical literature and an agenda for future research," International Journal of Forecasting, Elsevier, vol. 12(2), pages 193-221, June.
    6. Moon, Mark A. & Mentzer, John T. & Smith, Carlo D., 2003. "Conducting a sales forecasting audit," International Journal of Forecasting, Elsevier, vol. 19(1), pages 5-25.
    7. Davis, Donna F. & Mentzer, John T., 2007. "Organizational factors in sales forecasting management," International Journal of Forecasting, Elsevier, vol. 23(3), pages 475-495.
    8. Smith, Carlo D. & Mentzer, John T., 2010. "Forecasting task-technology fit: The influence of individuals, systems and procedures on forecast performance," International Journal of Forecasting, Elsevier, vol. 26(1), pages 144-161, January.
    9. Asimakopoulos, Stavros & Dix, Alan, 2013. "Forecasting support systems technologies-in-practice: A model of adoption and use for product forecasting," International Journal of Forecasting, Elsevier, vol. 29(2), pages 322-336.
    10. Baecke, Philippe & De Baets, Shari & Vanderheyden, Karlien, 2017. "Investigating the added value of integrating human judgement into statistical demand forecasting systems," International Journal of Production Economics, Elsevier, vol. 191(C), pages 85-96.
    11. Syntetos, Aris A. & Kholidasari, Inna & Naim, Mohamed M., 2016. "The effects of integrating management judgement into OUT levels: In or out of context?," European Journal of Operational Research, Elsevier, vol. 249(3), pages 853-863.
    12. Matteo Kalchschmidt, 2011. "Best practices in demand forecasting: tests of Universalistic, contingency and configurational theories," Working Papers 1102, Department of Management, Information and Production Engineering, University of Bergamo.
    13. Youssef Boulaksil & Philip Hans Franses, 2009. "Experts' Stated Behavior," Interfaces, INFORMS, vol. 39(2), pages 168-171, April.
      • Boulaksil, Y. & Franses, Ph.H.B.F., 2008. "Experts' Stated Behavior," ERIM Report Series Research in Management ERS-2008-001-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    14. Arvan, Meysam & Fahimnia, Behnam & Reisi, Mohsen & Siemsen, Enno, 2019. "Integrating human judgement into quantitative forecasting methods: A review," Omega, Elsevier, vol. 86(C), pages 237-252.
    15. A A Syntetos & J E Boylan & S M Disney, 2009. "Forecasting for inventory planning: a 50-year review," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 60(1), pages 149-160, May.
    16. Yelland, Phillip M., 2010. "Bayesian forecasting of parts demand," International Journal of Forecasting, Elsevier, vol. 26(2), pages 374-396, April.
    17. Song, Haiyan & Gao, Bastian Z. & Lin, Vera S., 2013. "Combining statistical and judgmental forecasts via a web-based tourism demand forecasting system," International Journal of Forecasting, Elsevier, vol. 29(2), pages 295-310.
    18. Eroglu, Cuneyt & Croxton, Keely L., 2010. "Biases in judgmental adjustments of statistical forecasts: The role of individual differences," International Journal of Forecasting, Elsevier, vol. 26(1), pages 116-133, January.
    19. Klassen, Robert D. & Flores, Benito E., 2001. "Forecasting practices of Canadian firms: Survey results and comparisons," International Journal of Production Economics, Elsevier, vol. 70(2), pages 163-174, March.
    20. Eksoz, Can & Mansouri, S. Afshin & Bourlakis, Michael & Önkal, Dilek, 2019. "Judgmental adjustments through supply integration for strategic partnerships in food chains," Omega, Elsevier, vol. 87(C), pages 20-33.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:jof:jforec:v:25:y:2006:i:5:p:303-324. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley-Blackwell Digital Licensing or Christopher F. Baum (email available below). General contact details of provider: http://www3.interscience.wiley.com/cgi-bin/jhome/2966 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.