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The Effect of Demographic Variables and Ownership on Credit Card Market in Malaysia

Author

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  • Gholamreza Zandi
  • Shaheen Mansori
  • Ong Boon Hai

Abstract

The aim of this research is to provide a framework for credit card providers to develop a better marketing strategy as well as business related to credit transaction by providing better understanding towards the effect of current individual demographic variable towards credit card ownership and usage in Malaysia. This research discusses the effect of significant demographic variables and ownership on the usage of credit card in Malaysia. The impacts of four key demographic variables are age, gender, education level, and income level on ownership and usage of credit card among credit cardholders in Malaysia. Whereas the income level has the strongest relationship among other demographic variables, it has to be taken into consideration by the credit card providers not just the ownership of credit card as well as the demographic variables while developing market strategy, particularly in Malaysia.

Suggested Citation

  • Gholamreza Zandi & Shaheen Mansori & Ong Boon Hai, 2019. "The Effect of Demographic Variables and Ownership on Credit Card Market in Malaysia," International Journal of Financial Research, International Journal of Financial Research, Sciedu Press, vol. 11(5), pages 359-369, August.
    • Handle: RePEc:jfr:ijfr11:v:10:y:2019:i:5:p:359-369
    DOI: 10.5430/ijfr.v10n5p359
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    References listed on IDEAS

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    1. Michael J. Leach, 2019. "N of 1," The Mathematical Intelligencer, Springer, vol. 41(4), pages 28-28, December.
    2. Mitchell Berlin & Loretta J. Mester, 2004. "Credit card rates and consumer search," Review of Financial Economics, John Wiley & Sons, vol. 13(1-2), pages 179-198.
    3. Thomas A. Durkin, 2000. "Credit cards: use and consumer attitudes, 1970-2000," Federal Reserve Bulletin, Board of Governors of the Federal Reserve System (U.S.), vol. 86(Sep), pages 623-634, September.
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    Cited by:

    1. Bikramjit Rishi & Dilip Kumar Mallick & Atul Shiva, 2024. "Examining the dynamics leading towards credit card usage attitude: an empirical investigation using importance performance map analysis," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(1), pages 79-96, March.

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