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Effective Factors on Behavior Tendency in the Acceptance of Electronic Banking Based on Planned Behavior Model (TPB)

Author

Listed:
  • Shahram Gilaninia
  • Hamidreaza Alipour
  • Peyman Rahpeyma
  • Seyyed Javad Mousavian

Abstract

Now part in growing of the customers is emerging who are interested their banking systems by using the internet and without going to court to do. In this study, research is intended to understand what factors are influencing on the behavioral tendency to accept electronic banking. So three hypothesis was adjusted there is a relation between (1-Attitude to behavior, 2-subjective norm 3- Perceived behavioral control and behavioral tendency in the electronic banking). Statistical research community is all users of Internet banking services bank in Iran (Rasht).The sampling method is availability Non-probable. Data collected from questionnaires and as field. Hypothesis test measure by the correlation coefficient that all hypotheses were confirmed.

Suggested Citation

  • Shahram Gilaninia & Hamidreaza Alipour & Peyman Rahpeyma & Seyyed Javad Mousavian, 2011. "Effective Factors on Behavior Tendency in the Acceptance of Electronic Banking Based on Planned Behavior Model (TPB)," International Journal of Business Administration, International Journal of Business Administration, Sciedu Press, vol. 2(4), pages 54-60, November.
    • Handle: RePEc:jfr:ijba11:v:2:y:2011:i:4:p:54-60
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    References listed on IDEAS

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    4. Bauer, Keldon & Hein, Scott E., 2006. "The effect of heterogeneous risk on the early adoption of Internet banking technologies," Journal of Banking & Finance, Elsevier, vol. 30(6), pages 1713-1725, June.
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