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Business Strategies Of The Multinational Corporations

Author

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  • Laura Diaconu

    (Alexandru Ioan Cuza University of Iasi, Romania)

Abstract

The international strategic management facilitates the development of the international strategies that shape a large context for reaching the main goals of a multinational company. At a conceptual level, there are many similarities between designing a strategy that could be used only in one country and drawing up a strategy for a number of markets. Yet, it has to be mentioned that the development of an international strategy involves a more complex process than in the case of a national one. All these aspects, together with the determinants of the internationalization, will be largely argued in the present paper.

Suggested Citation

  • Laura Diaconu, 2012. "Business Strategies Of The Multinational Corporations," CES Working Papers, Centre for European Studies, Alexandru Ioan Cuza University, vol. 4(2), pages 141-151, June.
    • Handle: RePEc:jes:wpaper:y:2012:v:4:i:2:p:141-151
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    File URL: http://ceswp.uaic.ro/articles/CESWP2012_IV2_DIA.pdf
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    References listed on IDEAS

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    Cited by:

    1. Harutyunyan, Artur & Janda, Karel, 2022. "Multinationals and Sustainable Attitude to Nutrition and Eating Habits," EconStor Preprints 261282, ZBW - Leibniz Information Centre for Economics.

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    More about this item

    Keywords

    multinational corporations; international strategies; business internationalization Romania;
    All these keywords.

    JEL classification:

    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business

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