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The Effect of Trust Benefit and Risk Perception of GM Foods on Behavior Intention: A Study on University Students

Author

Listed:
  • Erkan Ari

    (Dumlupinar University, Faculty of Economics and Administrative Sciences, Department of Econometrics, Kütahya, Turkey)

  • Veysel Yilmaz

    (Eskisehir Osmangazi University, Faculty of Science and Letters, Department of Statistics, Eskisehir, Turkey)

  • Murat Olgun

    (Eskisehir Osmangazi University, Faculty of Agriculture, Department of Field Crops, Eskisehir, Turkey)

Abstract

The aim of this study is to examine the attitudes and behaviors of university students towards “foods containing Genetically Modified Organisms” (GMO). For this purpose, firstly, a research model was proposed to describe the relationships between attitudes and behaviors towards GMO by making use of the literature review, and then various hypotheses were formed to test the relationships between the factors in the model. The factors in the proposed research model are “Attitude (ATT),”“Attitude towards Knowledge and Technology (KNOW),” “Trust (TRUST),” “Perceived Benefit (BEN),” “Perceived Risk (RISK)” and “Behavior (BEH)”. In the study, the proposed research model was analyzed using Structural Equation Modeling (SEM), and the suitability of the proposed model was evaluated according to various fit criteria. As a result of the analysis, it was determined that a one-unit increase in the perceived benefit and perceived risk for GMO will cause an increase of 0.89 units and a decrease of 0.19 units, respectively, in the attitude towards GMO. In addition, it was determined that as trust in scientific research results, media, labeling system and inspection systems increase, the perception that GMO can be beneficial will also increase.

Suggested Citation

  • Erkan Ari & Veysel Yilmaz & Murat Olgun, 2021. "The Effect of Trust Benefit and Risk Perception of GM Foods on Behavior Intention: A Study on University Students," Journal of Economy Culture and Society, Istanbul University, Faculty of Economics, vol. 64(64), pages 297-312, December.
    • Handle: RePEc:ist:iujecs:v:64:y:2021:i:0:p:297-312
    DOI: 10.26650/JECS2021-930755
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    References listed on IDEAS

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    1. Costa-Font, Montserrat & Gil, Jose Maria, 2007. "Structural Equation Modelling of Consumer Acceptance of Genetically Modified Food (GM) in the Mediterranean Europe: Spain, Greece and Italy," 103rd Seminar, April 23-25, 2007, Barcelona, Spain 9415, European Association of Agricultural Economists.
    2. Wuyang Hu & Wiktor L. Adamowicz & Michele M. Veeman, 2009. "Consumers' Preferences for GM Food and Voluntary Information Access: A Simultaneous Choice Analysis," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 57(2), pages 241-267, June.
    3. Rodríguez-Entrena, Macario & Salazar-Ordóñez, Melania & Sayadi, Samir, 2013. "Applying partial least squares to model genetically modified food purchase intentions in southern Spain consumers," Food Policy, Elsevier, vol. 40(C), pages 44-53.
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