IDEAS home Printed from https://ideas.repec.org/a/ist/ibsibr/v52y2023i2p327-359.html
   My bibliography  Save this article

The Relationship Between Fan Passion and Second Screen Usage: The Mediating Role of Fear of Missing Out

Author

Listed:
  • Fatih Çelik

    (Trabzon Üniversitesi)

  • Erkan Şirin

    (Selçuk Üniversitesi)

Abstract

Second screen usage by fans while watching sports events on TV has been increasing in recent years. Although second screens are frequently used in two-way communication with fans and sports clubs, few studies have examined the subject from a theoretical perspective to understand it better. This study aims to determine whether the fear of missing out (FoMO [personal FoMO and social FoMO]) mediates the relationship between fan passion (harmonious passion and obsessive passion) and second screen usage through the dualistic model of passion (DMP) perspective. For that purpose, we conducted an online survey for data collection along with fans in Turkey and analysed 300 valid responses (79.3% male, aged 18-59 years) via structural equation modelling. The results showed that harmonious and obsessive passion had no direct effect on second screen usage. However, they had indirect effect on second screen usage through personal FoMO. In addition, personal FoMO had a prediction on second screen usage. As a result, this study highlights the importance of the second screen in the sports industry and the effect of fans’ passion and FoMO levels on second screen usage from the DMP view. To our knowledge, the present study provides the first empirical evidence for the mediating role of FoMO in the relationship between fan passion and second screen use.

Suggested Citation

  • Fatih Çelik & Erkan Şirin, 2023. "The Relationship Between Fan Passion and Second Screen Usage: The Mediating Role of Fear of Missing Out," Istanbul Business Research, Istanbul University Business School, vol. 52(2), pages 327-359, August.
    • Handle: RePEc:ist:ibsibr:v:52:y:2023:i:2:p:327-359
    DOI: 10.26650/ibr.2023.52.983462
    as

    Download full text from publisher

    File URL: https://cdn.istanbul.edu.tr/file/JTA6CLJ8T5/F507E46C86C747A99F8B82B7A59EC6DC
    Download Restriction: no
    File URL: https://iupress.istanbul.edu.tr/en/journal/ibr/article/the-relationship-between-fan-passion-and-second-screen-usage-the-mediating-role-of-fear-of-missing-out
    Download Restriction: no
    File URL: https://libkey.io/10.26650/ibr.2023.52.983462?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ist:ibsibr:v:52:y:2023:i:2:p:327-359. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Istanbul University Press Operational Team (Ertuğrul YAŞAR) (email available below). General contact details of provider: https://edirc.repec.org/data/isisttr.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.