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Why Great Strategies Spring from Identity Movements

Author

Listed:
  • Hayagreeva Rao

    (Stanford University, Stanford, California 94305)

  • Sunasir Dutta

    (Carlson School of Management, University of Minnesota, Minneapolis, Minnesota 55455)

Abstract

We extend the emergent lens on strategy formulation by arguing that great strategies arise from insurgent identity movements. In motivating the paper, we depict Steve Jobs as an activist constituted by the personal computing movement that attacked corporate computing. We discuss the processes that mediate the link between great strategies and oppositional movements, and suggest that the strategist ought to be an activist rather than an analyst alone.

Suggested Citation

  • Hayagreeva Rao & Sunasir Dutta, 2018. "Why Great Strategies Spring from Identity Movements," Strategy Science, INFORMS, vol. 3(1), pages 313-322, March.
    • Handle: RePEc:inm:orstsc:v:3:y:2018:i:1:p:313-322
    DOI: 10.1287/stsc.2017.0046
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    References listed on IDEAS

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    3. Giovanni Gavetti & Joe Porac, 2018. "On the Origin of Great Strategies," Strategy Science, INFORMS, vol. 3(1), pages 352-365, March.
    4. Moshe Farjoun & Peer C. Fiss, 2022. "Thriving on contradiction: Toward a dialectical alternative to fit‐based models in strategy (and beyond)," Strategic Management Journal, Wiley Blackwell, vol. 43(2), pages 340-369, February.

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