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Why Great Strategies Spring from Identity Movements

Author

Listed:
  • Hayagreeva Rao

    (Stanford University, Stanford, California 94305)

  • Sunasir Dutta

    (Carlson School of Management, University of Minnesota, Minneapolis, Minnesota 55455)

Abstract

We extend the emergent lens on strategy formulation by arguing that great strategies arise from insurgent identity movements. In motivating the paper, we depict Steve Jobs as an activist constituted by the personal computing movement that attacked corporate computing. We discuss the processes that mediate the link between great strategies and oppositional movements, and suggest that the strategist ought to be an activist rather than an analyst alone.

Suggested Citation

  • Hayagreeva Rao & Sunasir Dutta, 2018. "Why Great Strategies Spring from Identity Movements," Strategy Science, INFORMS, vol. 3(1), pages 313-322, March.
    • Handle: RePEc:inm:orstsc:v:3:y:2018:i:1:p:313-322
    DOI: 10.1287/stsc.2017.0046
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    References listed on IDEAS

    as
    1. Timothy J. Feddersen & Thomas W. Gilligan, 2001. "Saints and Markets: Activists and the Supply of Credence Goods," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 10(1), pages 149-171, March.
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    8. Thomas P. Lyon & John W. Maxwell, 2004. "Astroturf: Interest Group Lobbying and Corporate Strategy," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 13(4), pages 561-597, December.
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    12. David P. Baron & Margaret Neale & Hayagreeva Rao, 2016. "Extending Nonmarket Strategy: Political Economy and the Radical Flank Effect in Private Politics," Strategy Science, INFORMS, vol. 1(2), pages 105-126, June.
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    Cited by:

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    4. Elizabeth G. Pontikes & Violina P. Rindova, 2020. "Shaping Markets Through Temporal, Constructive, and Interactive Agency," Strategy Science, INFORMS, vol. 5(3), pages 149-159, September.

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