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The Impact of a Target on Newsvendor Decisions

Author

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  • Lucy Gongtao Chen

    (NUS Business School, National University of Singapore, Singapore 119245)

  • Daniel Zhuoyu Long

    (Department of Systems Engineering and Engineering Management, Chinese University of Hong Kong, Shatin, Hong Kong)

  • Georgia Perakis

    (Sloan School of Management, Massachusetts Institute of Technology, Cambridge, Massachusetts 02139)

Abstract

Goal achieving is a commonly observed phenomenon in practice, and it plays an important role in decision making. In this paper, we investigate the impact of a target on newsvendor decisions. We take into account the risk and model the effect of a target by maximizing the satisficing measure of a newsvendor’s profit with respect to that target. We study two satisficing measures: (i) conditional value at risk (CVaR) satisficing measure that evaluates the highest confidence level of CVaR achieving the target; (ii) entropic satisficing measure that assesses the smallest risk tolerance level under which the certainty equivalent for exponential utility function achieves the target. For both satisficing measures, we find that the optimal ordering quantity increases with the target level. We determine an optimal order quantity for a target-based newsvendor and characterize its properties with respect to, for example, product’s profit margin.

Suggested Citation

  • Lucy Gongtao Chen & Daniel Zhuoyu Long & Georgia Perakis, 2015. "The Impact of a Target on Newsvendor Decisions," Manufacturing & Service Operations Management, INFORMS, vol. 17(1), pages 78-86, February.
    • Handle: RePEc:inm:ormsom:v:17:y:2015:i:1:p:78-86
    DOI: 10.1287/msom.2014.0500
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    References listed on IDEAS

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    Cited by:

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    2. Wu, Meng & Bai, Tian & Zhu, Stuart X., 2018. "A loss averse competitive newsvendor problem with anchoring," Omega, Elsevier, vol. 81(C), pages 99-111.
    3. Jammernegg, Werner & Kischka, Peter & Silbermayr, Lena, 2024. "Risk preferences, newsvendor orders and supply chain coordination using the Mean-CVaR model," International Journal of Production Economics, Elsevier, vol. 270(C).
    4. Tian Bai & Samuel N. Kirshner & Meng Wu, 2021. "Managing Overconfident Newsvendors: A Target‐Setting Approach," Production and Operations Management, Production and Operations Management Society, vol. 30(11), pages 3967-3986, November.
    5. Jochen Gönsch & Michael Hassler & Rouven Schur, 2018. "Optimizing conditional value-at-risk in dynamic pricing," OR Spectrum: Quantitative Approaches in Management, Springer;Gesellschaft für Operations Research e.V., vol. 40(3), pages 711-750, July.
    6. Kalakbandi, Vinay Kumar, 2018. "Managing the misbehaving retailer under demand uncertainty and imperfect information," European Journal of Operational Research, Elsevier, vol. 269(3), pages 939-954.
    7. Pei, Zhi & Lu, Haimin & Jin, Qingwei & Zhang, Lianmin, 2022. "Target-based distributionally robust optimization for single machine scheduling," European Journal of Operational Research, Elsevier, vol. 299(2), pages 420-431.
    8. Gonghang Chen & Jifeng Cao & Xiangfeng Ji, 2024. "Reliability and Unreliability Aspects of Travel Time Analysis on the Stochastic Network Using the Target-Oriented Perspective," Sustainability, MDPI, vol. 16(12), pages 1-22, June.
    9. Chen, Qingxin & Fu, Chenyi & Zhu, Ning & Ma, Shoufeng & He, Qiao-Chu, 2023. "A target-based optimization model for bike-sharing systems: From the perspective of service efficiency and equity," Transportation Research Part B: Methodological, Elsevier, vol. 167(C), pages 235-260.
    10. Kamrad, Bardia & Ord, Keith & Schmidt, Glen M., 2021. "Maximizing the probability of realizing profit targets versus maximizing expected profits: A reconciliation to resolve an agency problem," International Journal of Production Economics, Elsevier, vol. 238(C).
    11. Luqi Qin & Erbao Cao, 2024. "Decision-making and performance of the agricultural supply chain: risk-neutral farmer vs target-oriented farmer," Annals of Operations Research, Springer, vol. 340(2), pages 961-980, September.
    12. Liao Wang & David D. Yao, 2021. "Risk Hedging for Production Planning," Production and Operations Management, Production and Operations Management Society, vol. 30(6), pages 1825-1837, June.
    13. Yang, Honglin & Zhuo, Wenyan & Shao, Lusheng & Talluri, Srinivas, 2021. "Mean-variance analysis of wholesale price contracts with a capital-constrained retailer: Trade credit financing vs. bank credit financing," European Journal of Operational Research, Elsevier, vol. 294(2), pages 525-542.
    14. Cao, Erbao & Tang, Jing, 2024. "Managing regretful newsvendors and supply chain performance through target-setting," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 183(C).
    15. Shaochong Lin & Youhua (Frank) Chen & Yanzhi Li & Zuo‐Jun Max Shen, 2022. "Data‐Driven Newsvendor Problems Regularized by a Profit Risk Constraint," Production and Operations Management, Production and Operations Management Society, vol. 31(4), pages 1630-1644, April.

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