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The setting of profit targets for target oriented divisions

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  • Shi, Chunming Victor
  • Zhao, Xuan
  • Xia, Yu

Abstract

Setting profit targets and striving to achieve them is fundamental to business survival and success. However, there has been little research on modeling profit-target setting. In this paper, we study analytic target setting under a common business scenario where a firm is in control of multiple divisions. Both the firm and the divisions maximize the profit probability, i.e., the probability of achieving some given profit target. The firm sets a profit target for each division which then acts as a price-setting newsvendor. We first obtain the optimal order quantity, the optimal retail price, and the maximal profit probability of a single division given its assigned target. We then derive the firm's profit probability and focus on two specific cases to gain more managerial insights. In the first case of fair target setting, we show that when each division's demand distribution has an increasing failure rate, if a division has a relatively high (low) production cost, its assigned profit target decreases (increases) with regard to its price elasticity. In the second case, if the firm is in control of two identical divisions, each division's optimal profit target is just half of the firm's profit target when the price elasticity is two or more, regardless of production cost and demand distribution.

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  • Shi, Chunming Victor & Zhao, Xuan & Xia, Yu, 2010. "The setting of profit targets for target oriented divisions," European Journal of Operational Research, Elsevier, vol. 206(1), pages 86-92, October.
  • Handle: RePEc:eee:ejores:v:206:y:2010:i:1:p:86-92
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    Cited by:

    1. Shi, Chunming (Victor) & Yang, Shilei & Xia, Yu & Zhao, Xuan, 2011. "Inventory competition for newsvendors under the objective of profit satisficing," European Journal of Operational Research, Elsevier, vol. 215(2), pages 367-373, December.
    2. Khanra, Avijit, 2014. "An efficient heuristic for the multi-product satiating newsboy problem," IIMA Working Papers WP2014-06-03, Indian Institute of Management Ahmedabad, Research and Publication Department.
    3. Lucy Gongtao Chen & Daniel Zhuoyu Long & Georgia Perakis, 2015. "The Impact of a Target on Newsvendor Decisions," Manufacturing & Service Operations Management, INFORMS, vol. 17(1), pages 78-86, February.
    4. Tian Bai & Samuel N. Kirshner & Meng Wu, 2021. "Managing Overconfident Newsvendors: A Target‐Setting Approach," Production and Operations Management, Production and Operations Management Society, vol. 30(11), pages 3967-3986, November.
    5. Chernonog, Tatyana & Avinadav, Tal, 2014. "Profit criteria involving risk in price setting of virtual products," European Journal of Operational Research, Elsevier, vol. 236(1), pages 351-360.
    6. Cao, Erbao & Tang, Jing, 2024. "Managing regretful newsvendors and supply chain performance through target-setting," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 183(C).
    7. He, Xiuli & Khouja, Moutaz, 2011. "Pareto analysis of supply chain contracts under satisficing objectives," European Journal of Operational Research, Elsevier, vol. 214(1), pages 53-66, October.
    8. Chernonog, Tatyana & Avinadav, Tal & Ben-Zvi, Tal, 2019. "How to set price and quality in a supply chain of virtual products under bi-criteria and risk consideration," International Journal of Production Economics, Elsevier, vol. 209(C), pages 156-163.
    9. Avinadav, Tal & Chernonog, Tatyana & Ben-Zvi, Tal, 2019. "The effect of information superiority on a supply chain of virtual products," International Journal of Production Economics, Elsevier, vol. 216(C), pages 384-397.
    10. Murray, Chase C. & Gosavi, Abhijit & Talukdar, Debabrata, 2012. "The multi-product price-setting newsvendor with resource capacity constraints," International Journal of Production Economics, Elsevier, vol. 138(1), pages 148-158.
    11. Yang, Shilei & Shi, Chunming (Victor) & Zhang, Yibin & Zhu, Jing, 2014. "Price competition for retailers with profit and revenue targets," International Journal of Production Economics, Elsevier, vol. 154(C), pages 233-242.
    12. Avinadav, Tal & Chernonog, Tatyana & Perlman, Yael, 2014. "Analysis of protection and pricing strategies for digital products under uncertain demand," International Journal of Production Economics, Elsevier, vol. 158(C), pages 54-64.
    13. Chung, Chia-Shin & Flynn, James & Kuik, Roelof & Staliński, Piotr, 2013. "A single-period inventory placement problem for a supply system with the satisficing objective," European Journal of Operational Research, Elsevier, vol. 224(3), pages 520-529.

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