When to Be Agile: Ratings and Version Updates in Mobile Apps
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DOI: 10.1287/mnsc.2021.4112
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- Wu, Xiangxiang & Zha, Yong, 2025. "App release strategy in the presence of competitive platforms’ quality upgrades," European Journal of Operational Research, Elsevier, vol. 320(3), pages 570-580.
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Keywords
agile product development; empirical operations management; mobile apps; online marketplace; product quality and reviews; product versioning and innovation; structural estimation;All these keywords.
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