Positioning on a Multiattribute Landscape
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DOI: 10.1287/mnsc.2014.1978
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- César García-Díaz & Gábor Péli & Arjen van Witteloostuijn, 2020. "The coevolution of the firm and the product attribute space," PLOS ONE, Public Library of Science, vol. 15(6), pages 1-25, June.
- Felipe A. Csaszar & Daniel A. Levinthal, 2016. "Mental representation and the discovery of new strategies," Strategic Management Journal, Wiley Blackwell, vol. 37(10), pages 2031-2049, October.
- Daniel Szopinski & Thorsten Schoormann & Thomas John & Ralf Knackstedt & Dennis Kundisch, 2020. "Software tools for business model innovation: current state and future challenges," Electronic Markets, Springer;IIM University of St. Gallen, vol. 30(3), pages 469-494, September.
- Jose P. Arrieta & Yash R. Shrestha, 2022. "On the strategic value of equifinal choice," Journal of Organization Design, Springer;Organizational Design Community, vol. 11(2), pages 37-45, June.
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- Felipe A. Csaszar, 2018. "A note on how NK landscapes work," Journal of Organization Design, Springer;Organizational Design Community, vol. 7(1), pages 1-6, December.
- Hazhir Rahmandad, 2019. "Interdependence, Complementarity, and Ruggedness of Performance Landscapes," Strategy Science, INFORMS, vol. 4(3), pages 234-249, September.
- Richard J. Arend, 2022. "Balancing the perceptions of NK modelling with critical insights," Journal of Innovation and Entrepreneurship, Springer, vol. 11(1), pages 1-15, December.
- Joey van Angeren & Govert Vroom & Brian T. McCann & Ksenia Podoynitsyna & Fred Langerak, 2022. "Optimal distinctiveness across revenue models: Performance effects of differentiation of paid and free products in a mobile app market," Strategic Management Journal, Wiley Blackwell, vol. 43(10), pages 2066-2100, October.
- Rant Melita Balas & Černe Simone Korenjak, 2017. "How to Successfully Internationalize SMEs from the CEE Region: The Role of Strategies of Differentiation and Education," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 25(4), pages 2-27, December.
- John G. Wacker & Danny Samson, 2021. "Beyond supply chain management: jointly optimising operations/ supply and the marketing mix," Operations Management Research, Springer, vol. 14(3), pages 451-466, December.
- David Anderson & Margrét V. Bjarnadóttir & Cristian L. Dezső & David Gaddis Ross, 2019. "On a Firm’s Optimal Response to Pressure for Gender Pay Equity," Organization Science, INFORMS, vol. 30(1), pages 214-231, February.
- Callen Anthony & Andrew J. Nelson & Mary Tripsas, 2016. "“Who Are You?…I Really Wanna Know”: Product Meaning and Competitive Positioning in the Nascent Synthesizer Industry," Strategy Science, INFORMS, vol. 1(3), pages 163-183, September.
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Keywords
competitive positioning; trade-offs; value-based strategy; NK landscape;All these keywords.
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