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Newsvendor Demand Chasing Revisited

Author

Listed:
  • Nelson Lau

    (Decision Sciences, INSEAD, Singapore 138676)

  • J. Neil Bearden

    (Decision Sciences, INSEAD, Singapore 138676)

Abstract

Existing research on newsvendor behavior asserts that individuals engage in demand chasing---adjusting their order quantities towards prior demand. Several metrics have been used to identify this heuristic. By simulation, current metrics are shown to yield excessive false positives, indicating demand chasing when the true order generating process is independent of prior demand. A simple correlation measure does not suffer from this problem and is proposed here as an alternative to some of the more commonly used measures. This paper was accepted by Martin Lariviere, operations management.

Suggested Citation

  • Nelson Lau & J. Neil Bearden, 2013. "Newsvendor Demand Chasing Revisited," Management Science, INFORMS, vol. 59(5), pages 1245-1249, May.
    • Handle: RePEc:inm:ormnsc:v:59:y:2013:i:5:p:1245-1249
    DOI: 10.1287/mnsc.1120.1617
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    References listed on IDEAS

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    1. AJ A. Bostian & Charles A. Holt & Angela M. Smith, 2008. "Newsvendor "Pull-to-Center" Effect: Adaptive Learning in a Laboratory Experiment," Manufacturing & Service Operations Management, INFORMS, vol. 10(4), pages 590-608, July.
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    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. Anna‐Lena Sachs & Michael Becker‐Peth & Stefan Minner & Ulrich W. Thonemann, 2022. "Empirical newsvendor biases: Are target service levels achieved effectively and efficiently?," Production and Operations Management, Production and Operations Management Society, vol. 31(4), pages 1839-1855, April.
    2. Yufei Ren & Rachel Croson, 2013. "Overconfidence in Newsvendor Orders: An Experimental Study," Management Science, INFORMS, vol. 59(11), pages 2502-2517, November.
    3. Ockenfels, Axel & Selten, Reinhard, 2014. "Impulse balance in the newsvendor game," Games and Economic Behavior, Elsevier, vol. 86(C), pages 237-247.
    4. Villa, Sebastián & Castañeda, Jaime Andrés, 2018. "Transshipments in supply chains: A behavioral investigation," European Journal of Operational Research, Elsevier, vol. 269(2), pages 715-729.
    5. Tony Haitao Cui & Guangwen Kong & Behrooz Pourghannad, 2020. "Is Simplicity the Ultimate Sophistication? The Superiority of Linear Pricing," Production and Operations Management, Production and Operations Management Society, vol. 29(7), pages 1767-1788, July.
    6. Bhavani Shanker Uppari & Sameer Hasija, 2019. "Modeling Newsvendor Behavior: A Prospect Theory Approach," Manufacturing & Service Operations Management, INFORMS, vol. 21(3), pages 481-500, July.
    7. Zuzana Brokesova & Cary Deck & Jana Peliova, 2022. "Pull-to-center is not just for newsvendors," PLOS ONE, Public Library of Science, vol. 17(2), pages 1-16, February.
    8. Samuel N. Kirshner & Brent B. Moritz, 2020. "Comment on “Newsvendor Demand Chasing Revisited”," Management Science, INFORMS, vol. 66(12), pages 6062-6064, December.
    9. Foster, Joshua & Deck, Cary & Farmer, Amy, 2019. "Behavioral demand effects when buyers anticipate inventory shortages," European Journal of Operational Research, Elsevier, vol. 276(1), pages 217-234.
    10. Castañeda, Jaime Andrés & Gonçalves, Paulo, 2018. "Ordering behavior in a newsstand experiment," International Journal of Production Economics, Elsevier, vol. 197(C), pages 186-196.

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