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Competing with New Product Technologies: A Process Model of Strategy

Author

Listed:
  • Shobha S. Das

    (Strategy, Management, ... Organisation, B2c-87, Nanyang Business School, Nanyang Technological University, Singapore 639798)

  • Andrew H. Van de Ven

    (Vemon H. Heath Professor of Organizational Innovation and Change, Strategic Management ... Organization, 3-353 Carlson School of Management, University of Minnesota, 321 19th Avenue South, Minneapolis, Minnesota 55455)

Abstract

This paper draws upon research in the economics of technical change and in the social construction of technology to develop and test a process model of strategy. We conducted a longitudinal study of leading firms that were sponsoring new and competing product technologies in two industries: the videoplayer industry and the medical diagnostic imaging industry. We built original datasets on the actions of these firms, and then empirically examined the strategy process. Our findings indicate that the nature of the product technology, whether novel or evolved, and the market, whether concentrated or dispersed, influences when firms use technical or institutional strategies to get their new product technology accepted by the market.

Suggested Citation

  • Shobha S. Das & Andrew H. Van de Ven, 2000. "Competing with New Product Technologies: A Process Model of Strategy," Management Science, INFORMS, vol. 46(10), pages 1300-1316, October.
    • Handle: RePEc:inm:ormnsc:v:46:y:2000:i:10:p:1300-1316
    DOI: 10.1287/mnsc.46.10.1300.12276
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    References listed on IDEAS

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    Cited by:

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    3. Karim Ben Slimane & Cédric Diridollou & Karim Hamadache, 2018. "How Morally Contested Innovations are Legitimized?," Post-Print hal-02948026, HAL.
    4. Leonard Tchuindjo, 2007. "Pricing of Multi-Defaultable Bonds with a Two-Correlated-Factor Hull-White Model," Applied Mathematical Finance, Taylor & Francis Journals, vol. 14(1), pages 19-39.
    5. Nelson Roberto Furquim, 2017. "The Impact of Innovative Products in the Metallic Zinc Market Growth in Brazil," Brazilian Business Review, Fucape Business School, vol. 14(4), pages 403-416, July.
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    7. Malhotra, Abhishek & Zhang, Huiting & Beuse, Martin & Schmidt, Tobias, 2021. "How do new use environments influence a technology's knowledge trajectory? A patent citation network analysis of lithium-ion battery technology," Research Policy, Elsevier, vol. 50(9).
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    9. Mäkitie, Tuukka & Hanson, Jens & Steen, Markus & Hansen, Teis & Andersen, Allan Dahl, 2022. "Complementarity formation mechanisms in technology value chains," Research Policy, Elsevier, vol. 51(7).
    10. Sillanpää, Antti & Laamanen, Tomi, 2009. "Positive and negative feedback effects in competition for dominance of network business systems," Research Policy, Elsevier, vol. 38(5), pages 871-884, June.
    11. Sjoerd Bakker, 2009. "The Emergence of a Dominant Design – a study on hydrogen prototypes," Innovation Studies Utrecht (ISU) working paper series 09-15, Utrecht University, Department of Innovation Studies, revised Nov 2009.
    12. Ewald Scherm & Christian Maaß, 2006. "Zum Stellenwert der Netzwerkökonomik in der Strategie-/Marketingforschung —Eine Analyse empirischer Untersuchungen," Metrika: International Journal for Theoretical and Applied Statistics, Springer, vol. 17(1), pages 27-46, March.
    13. Bakker, Sjoerd & van Lente, Harro & Meeus, Marius T.H., 2012. "Dominance in the prototyping phase—The case of hydrogen passenger cars," Research Policy, Elsevier, vol. 41(5), pages 871-883.
    14. Newaz, Md Tarique & Chandna, Vallari & Dass, Mayukh & Arnett, Dennis, 2023. "Using R-A theory and the optimal distinctiveness perspective to understand the strategic marketing approaches used by platform-based organizations: The cases of Facebook and Twitter in digital ecosyst," Journal of Business Research, Elsevier, vol. 167(C).
    15. Bergek, Anna & Jacobsson, Staffan & Carlsson, Bo & Lindmark, Sven & Rickne, Annika, 2008. "Analyzing the functional dynamics of technological innovation systems: A scheme of analysis," Research Policy, Elsevier, vol. 37(3), pages 407-429, April.
    16. Susan K. Cohen & Sean T. Hsu & Kristina B. Dahlin, 2016. "With Whom Do Technology Sponsors Partner During Technology Battles? Social Networking Strategies for Unproven (and Proven) Technologies," Organization Science, INFORMS, vol. 27(4), pages 846-872, August.
    17. Kort, P.M. & Verheijen, P.A. & De Waegenaere, A.M.B., 2003. "The theory of the new economy firm : A dynamic analysis of human capital investment," Other publications TiSEM 2bac0c2f-d53b-4b8f-a664-2, Tilburg University, School of Economics and Management.
    18. Zhao, Shengchao & Zeng, Deming & Li, Jian & Feng, Ke & Wang, Yao, 2023. "Quantity or quality: The roles of technology and science convergence on firm innovation performance," Technovation, Elsevier, vol. 126(C).
    19. Schrettle, Stefan & Hinz, Andreas & Scherrer -Rathje, Maike & Friedli, Thomas, 2014. "Turning sustainability into action: Explaining firms' sustainability efforts and their impact on firm performance," International Journal of Production Economics, Elsevier, vol. 147(PA), pages 73-84.

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