—Marketing-Mix Recommendations to Manage Value Growth at P&G Asia-Pacific
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DOI: 10.1287/mksc.1080.0477
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- Nishida, Mitsukuni, 2016. "First-Mover Advantage through Distribution: A Decomposition Approach," HIT-REFINED Working Paper Series 42, Institute of Economic Research, Hitotsubashi University.
- Gary L. Lilien & John H. Roberts & Venkatesh Shankar, 2013. "Effective Marketing Science Applications: Insights from the ISMS-MSI Practice Prize Finalist Papers and Projects," Marketing Science, INFORMS, vol. 32(2), pages 229-245, March.
- Patil, Ashutosh & Borle, Sharad & Singh, Siddharth, 2023. "An empirical investigation of unique traits of retailing industry in emerging economies: The perspective of consumer-packaged goods manufacturers," Journal of Business Research, Elsevier, vol. 154(C).
- Kumar, V. & Sunder, Sarang & Sharma, Amalesh, 2015. "Leveraging Distribution to Maximize Firm Performance in Emerging Markets," Journal of Retailing, Elsevier, vol. 91(4), pages 627-643.
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Keywords
marketing mix; price elasticity; distribution; random coefficient model; system of equations; sales value; revenue; sales volume;All these keywords.
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