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Case Article—Louisiana Branch Lines

Author

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  • Michael F. Gorman

    (University of Dayton, Management Information Systems, Operations Management, and Decision Science, Dayton, Ohio 45419)

Abstract

Louisiana Branch Lines is a struggling Southeast U.S. railroad in just four cities and 12 markets. Their marketing, operations, and finance performance is poor and their departments disjointed. In this customizable, nine-part case, instructors can choose to focus on basic problem structuring and descriptive and predictive statistics, optimization model building, simulation of solutions, or the integration of all of the above. It is based on a real-world case.

Suggested Citation

  • Michael F. Gorman, 2023. "Case Article—Louisiana Branch Lines," INFORMS Transactions on Education, INFORMS, vol. 23(3), pages 139-143, May.
    • Handle: RePEc:inm:orited:v:23:y:2023:i:3:p:139-143
    DOI: 10.1287/ited.2021.0258ca
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    References listed on IDEAS

    as
    1. Michael F. Gorman, 2012. "Analytics, Pedagogy and the Pass the Pigs Game," INFORMS Transactions on Education, INFORMS, vol. 13(1), pages 57-64, September.
    2. Michael F. Gorman, 2011. "Student Reactions to the Field Consulting Capstone Course in Operations Management at the University of Dayton," Interfaces, INFORMS, vol. 41(6), pages 564-577, December.
    3. Michael F. Gorman, 2001. "Intermodal Pricing Model Creates a Network Pricing Perspective at BNSF," Interfaces, INFORMS, vol. 31(4), pages 37-49, August.
    4. Sanjay L. Ahire & Michael F. Gorman & David Dwiggins & Oleh Mudry, 2007. "Operations Research Helps Reshape Operations Strategy at Standard Register Company," Interfaces, INFORMS, vol. 37(6), pages 553-565, December.
    5. Michael Gorman, 2005. "Estimation of an implied price elasticity of demand through current pricing practices," Applied Economics, Taylor & Francis Journals, vol. 37(9), pages 1027-1035.
    6. Daniel M. Frances & Daria Terekhov, 2019. "A Case-Based Undergraduate Operations Research Course," INFORMS Transactions on Education, INFORMS, vol. 19(2), pages 67-80, January.
    7. Michael F. Gorman, 2021. "Practice Summary: Le Macaron Implements Ordering Optimization," Interfaces, INFORMS, vol. 51(3), pages 236-241, May.
    8. Michael F. Gorman & Dharma Acharya & David Sellers, 2010. "CSX Railway Uses OR to Cash In on Optimized Equipment Distribution," Interfaces, INFORMS, vol. 40(1), pages 5-16, February.
    9. Robert A. Shumsky, 2009. "Case Article ---Introductory Integrative Cases on Airline Revenue Management," INFORMS Transactions on Education, INFORMS, vol. 9(3), pages 135-139, May.
    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. Matthew J. Drake, 2024. "Case Article—Creating a Brick Empire Through Data Visualization and Analytics," INFORMS Transactions on Education, INFORMS, vol. 24(3), pages 271-277, May.

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