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Interactivity and Communication Mode Choice in Ongoing Management Groups

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  • Michael H. Zack

    (College of Business Administration, Northeastern University, Boston, Massachusetts 02115)

Abstract

Management is communication intensive and, therefore, managers may derive benefits from computer-based alternatives to the traditional communication modes of face-to-face (FTF), telephone, and written memo. This research examined the use of electronic messaging (EM) by ongoing management groups performing a cooperative task. By means of an in-depth multimethod case study of the editorial group of two daily newspapers, it examined the fit between the interactivity of the chosen communication mode (FTF vs. EM) and the mode of discourse it was used for (alternation vs. interaction/discussion). Two propositions were derived from this exploratory study. The first proposes that FTF, being highly interactive, is appropriate for building a shared interpretive context among group members, while CMC, being less interactive, is more appropriate for communicating within an established context. Groups exhibiting effective communication will use FTF primarily for interactive discourse and EM for discourse consisting primarily of alternating adjacency pairs. The second proposes that to the extent that the appropriate communication modes are chosen, communication will be more effective.

Suggested Citation

  • Michael H. Zack, 1993. "Interactivity and Communication Mode Choice in Ongoing Management Groups," Information Systems Research, INFORMS, vol. 4(3), pages 207-239, September.
    • Handle: RePEc:inm:orisre:v:4:y:1993:i:3:p:207-239
    DOI: 10.1287/isre.4.3.207
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    Cited by:

    1. Ágnes Szukits, 2022. "The illusion of data-driven decision making – The mediating effect of digital orientation and controllers’ added value in explaining organizational implications of advanced analytics," Journal of Management Control: Zeitschrift für Planung und Unternehmenssteuerung, Springer, vol. 33(3), pages 403-446, September.
    2. Yoo, Weon-Sang & Lee, Yunjung & Park, JungKun, 2010. "The role of interactivity in e-tailing: Creating value and increasing satisfaction," Journal of Retailing and Consumer Services, Elsevier, vol. 17(2), pages 89-96.
    3. Hoegl, Martin & Proserpio, Luigi, 2004. "Team member proximity and teamwork in innovative projects," Research Policy, Elsevier, vol. 33(8), pages 1153-1165, October.
    4. Andersson, Krister P., 2004. "Who Talks with Whom? The Role of Repeated Interactions in Decentralized Forest Governance," World Development, Elsevier, vol. 32(2), pages 233-249, February.
    5. repec:dau:papers:123456789/12988 is not listed on IDEAS
    6. Batia M. Wiesenfeld & Sumita Raghuram & Raghu Garud, 1999. "Communication Patterns as Determinants of Organizational Identification in a Virtual Organization," Organization Science, INFORMS, vol. 10(6), pages 777-790, December.
    7. Pur Purwanto & Kuswandi Kuswandi & Fatmah Fatmah, 2020. "Interactive Applications with Artificial Intelligence: The Role of Trust among Digital Assistant Users," Foresight and STI Governance (Foresight-Russia till No. 3/2015), National Research University Higher School of Economics, vol. 14(2), pages 64-75.
    8. Bryan K. Hasty & Anne P. Massey & Susan A. Brown, 2006. "Role-Based Experiences, Media Perceptions, and Knowledge Transfer Success in Virtual Dyads," Group Decision and Negotiation, Springer, vol. 15(4), pages 367-387, July.
    9. Gerardine DeSanctis & Peter Monge, 1999. "Introduction to the Special Issue: Communication Processes for Virtual Organizations," Organization Science, INFORMS, vol. 10(6), pages 693-703, December.
    10. Jim Sheffield, 2004. "The Design of GSS-Enabled Interventions: A Habermasian Perspective," Group Decision and Negotiation, Springer, vol. 13(5), pages 415-435, September.
    11. Michael Boyer O'Leary & Mark Mortensen, 2010. "Go (Con)figure: Subgroups, Imbalance, and Isolates in Geographically Dispersed Teams," Organization Science, INFORMS, vol. 21(1), pages 115-131, February.
    12. Stephanie Watts Sussman & Wendy Schneier Siegal, 2003. "Informational Influence in Organizations: An Integrated Approach to Knowledge Adoption," Information Systems Research, INFORMS, vol. 14(1), pages 47-65, March.
    13. Richard P. Bagozzi & Utpal M. Dholakia, 2006. "Open Source Software User Communities: A Study of Participation in Linux User Groups," Management Science, INFORMS, vol. 52(7), pages 1099-1115, July.
    14. Wee-Kek Tan & Chuan-Hoo Tan & Hock-Hai Teo, 2012. "Conveying information effectively in a virtual world: Insights from synthesized task closure and media richness," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 63(6), pages 1198-1212, June.
    15. Rashmi Nakra, 2006. "Relationship between Communication Satisfaction and Organizational Identification: An Empirical Study," Vision, , vol. 10(2), pages 41-51, April.
    16. Martha L. Maznevski & Katherine M. Chudoba, 2000. "Bridging Space Over Time: Global Virtual Team Dynamics and Effectiveness," Organization Science, INFORMS, vol. 11(5), pages 473-492, October.
    17. Rosalie J. Ocker & Gayle J. Yaverbaum, 1999. "Asynchronous Computer-mediated Communication versus Face-to-face Collaboration: Results on Student Learning, Quality and Satisfaction," Group Decision and Negotiation, Springer, vol. 8(5), pages 427-440, September.
    18. Dongwook Kim & Sungbum Kim, 2017. "Sustainable Supply Chain Based on News Articles and Sustainability Reports: Text Mining with Leximancer and DICTION," Sustainability, MDPI, vol. 9(6), pages 1-44, June.
    19. Brian E. Mennecke & Joseph S. Valacich & Bradley C. Wheeler, 2000. "The Effects of Media and Task on User Performance: A Test of the Task-Media Fit Hypothesis," Group Decision and Negotiation, Springer, vol. 9(6), pages 507-529, November.
    20. Sirkka L. Jarvenpaa & Dorothy E. Leidner, 1999. "Communication and Trust in Global Virtual Teams," Organization Science, INFORMS, vol. 10(6), pages 791-815, December.
    21. Bruhn, Manfred & Schäfer, Daniela B. & Schoenmüller, Verena, 2012. "Markenkommunikation auf Social Media-Plattformen – Anforderungen aus Konsumentensicht und deren Einfluss auf Zielgrössen des Markenmanagements," Die Unternehmung - Swiss Journal of Business Research and Practice, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 66(1), pages 64-84.
    22. Purwanto & Kuswandi, 2017. "Effects of Flexibility and Interactivity on the Perceived Value of and Satisfaction with E-Commerce (Evidence from Indonesia)," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 29(2), pages 139-159.
    23. Gerald Häubl & Valerie Trifts, 2000. "Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids," Marketing Science, INFORMS, vol. 19(1), pages 4-21, May.

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