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Are New IT-Enabled Investment Opportunities Diminishing for Firms?

Author

Listed:
  • Brian L. Dos Santos

    (College of Business, University of Louisville, Louisville, Kentucky 40292)

  • Zhiqiang (Eric) Zheng

    (School of Management, University of Texas at Dallas, Dallas, Texas 75080)

  • Vijay S. Mookerjee

    (School of Management, University of Texas at Dallas, Dallas, Texas 75080)

  • Hongyu Chen

    (School of Management, University of Texas at Dallas, Dallas, Texas 75080)

Abstract

Today, few firms could survive for very long without their computer systems. IT has permeated every corner of firms. Firms have reached the current state in their use of IT because IT has provided myriad opportunities for firms to improve performance and, firms have availed themselves of these opportunities. Some have argued, however, that the opportunities for firms to improve their performance through new uses of IT have been declining. Are the opportunities to use IT to improve firm performance diminishing? We sought to answer this question. In this study, we develop a theory and explain the logic behind our empirical analysis; an analysis that employs a different type of event study. Using the volatility of firms' stock prices to news signaling a change in economic conditions, we compare the stock price behavior of firms in the IT industry to firms in the utility and transportation and freight industries. Our analysis of the IT industry as a whole indicates that the opportunities for firms to use IT to improve their performance are not diminishing. However, there are sectors within the IT industry that no longer provide value-enhancing opportunities for firms. We also find that IT products that provided opportunities for firms to create value at one point in time, later become necessities for staying in business. Our results support the key assumption in our work.

Suggested Citation

  • Brian L. Dos Santos & Zhiqiang (Eric) Zheng & Vijay S. Mookerjee & Hongyu Chen, 2012. "Are New IT-Enabled Investment Opportunities Diminishing for Firms?," Information Systems Research, INFORMS, vol. 23(2), pages 287-305, June.
    • Handle: RePEc:inm:orisre:v:23:y:2012:i:2:p:287-305
    DOI: 10.1287/isre.1110.0370
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    5. Kim, Daekwan & Shin, Geon-Cheol & Jean, Ruey-Jer “Bryan” & Tamer Cavusgil, S. & Chen, Charles, 2023. "Degree of involvement in supply chain system development and relational performance: A potential dark side in supply chain relationships," Journal of Business Research, Elsevier, vol. 154(C).
    6. Choi, Hyundo, 2024. "Investing in hardware vs. software of digital systems for innovation outcomes: A contingency view," Technological Forecasting and Social Change, Elsevier, vol. 202(C).
    7. JosephNg, P.S., 2018. "EaaS Optimization: Available yet hidden information technology infrastructure inside medium size enterprise," Technological Forecasting and Social Change, Elsevier, vol. 132(C), pages 165-173.
    8. Zachary R. Steelman & Taha Havakhor & Rajiv Sabherwal & Sanjiv Sabherwal, 2019. "Performance Consequences of Information Technology Investments: Implications of Emphasizing New or Current Information Technologies," Service Science, INFORMS, vol. 30(1), pages 204-218, March.
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