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Forecasting Software in Practice: Use, Satisfaction, and Performance

Author

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  • Nada R. Sanders

    (Department of Management Science and Information Systems, Raj Soin College of Business, Wright State University, Dayton, Ohio 45435)

  • Karl B. Manrodt

    (Department of Information Systems and Logistics, College of Business Administration, Georgia Southern University, PO Box 8152, Statesboro, Georgia 30460)

Abstract

Using survey data from 240 US corporations, we evaluated practitioners' use and satisfaction with forecasting software and its performance. Despite the many commercial forecasting software packages, only 10.8 percent of the respondents reported using them. Forty-eight percent reported using spreadsheets to make forecasts. Sixty percent reported being dissatisfied with forecasting software. However, we found that those who used commercial forecasting software packages had the best forecast performance, as measured by mean absolute percentage error (MAPE). Those using commercially available packages had errors 6.7 percent lower than those using spreadsheets and 17.2 percent lower than those who used no program. Also, they were more satisfied with their software than those using spreadsheets. In fact, users of forecasting software programs reported a 12.2 percent reduction in forecast error. We found that 61 percent of respondents routinely adjusted forecasts produced by software based on their judgment. Roughly 85 percent of respondents considered ease of use and easily understandable results the most important software features.

Suggested Citation

  • Nada R. Sanders & Karl B. Manrodt, 2003. "Forecasting Software in Practice: Use, Satisfaction, and Performance," Interfaces, INFORMS, vol. 33(5), pages 90-93, October.
  • Handle: RePEc:inm:orinte:v:33:y:2003:i:5:p:90-93
    DOI: 10.1287/inte.33.5.90.19251
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    References listed on IDEAS

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    2. Yelland, Phillip M., 2010. "Bayesian forecasting of parts demand," International Journal of Forecasting, Elsevier, vol. 26(2), pages 374-396, April.
    3. Petropoulos, Fotios & Apiletti, Daniele & Assimakopoulos, Vassilios & Babai, Mohamed Zied & Barrow, Devon K. & Ben Taieb, Souhaib & Bergmeir, Christoph & Bessa, Ricardo J. & Bijak, Jakub & Boylan, Joh, 2022. "Forecasting: theory and practice," International Journal of Forecasting, Elsevier, vol. 38(3), pages 705-871.
      • Fotios Petropoulos & Daniele Apiletti & Vassilios Assimakopoulos & Mohamed Zied Babai & Devon K. Barrow & Souhaib Ben Taieb & Christoph Bergmeir & Ricardo J. Bessa & Jakub Bijak & John E. Boylan & Jet, 2020. "Forecasting: theory and practice," Papers 2012.03854, arXiv.org, revised Jan 2022.
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    5. Jiling Li & Zekai Lin & Xiaheng Zhang, 2023. "The Study on the Effectiveness of Sustainable Customer Relationship Management: Evidence from the Online Shopping Industry," Sustainability, MDPI, vol. 15(7), pages 1-21, March.
    6. van Bruggen, G.H. & Wierenga, B., 2005. "When are CRM Systems Successful? The Perspective of the User and of the Organization," ERIM Report Series Research in Management ERS-2005-048-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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    8. Perera, H. Niles & Hurley, Jason & Fahimnia, Behnam & Reisi, Mohsen, 2019. "The human factor in supply chain forecasting: A systematic review," European Journal of Operational Research, Elsevier, vol. 274(2), pages 574-600.
    9. Abolghasemi, Mahdi & Hurley, Jason & Eshragh, Ali & Fahimnia, Behnam, 2020. "Demand forecasting in the presence of systematic events: Cases in capturing sales promotions," International Journal of Production Economics, Elsevier, vol. 230(C).
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    13. Goodwin, Paul & Gönül, M. Sinan & Önkal, Dilek, 2019. "When providing optimistic and pessimistic scenarios can be detrimental to judgmental demand forecasts and production decisions," European Journal of Operational Research, Elsevier, vol. 273(3), pages 992-1004.
    14. Theocharis, Zoe & Harvey, Nigel, 2019. "When does more mean worse? Accuracy of judgmental forecasting is nonlinearly related to length of data series," Omega, Elsevier, vol. 87(C), pages 10-19.
    15. Tliche, Youssef & Taghipour, Atour & Canel-Depitre, Béatrice, 2020. "An improved forecasting approach to reduce inventory levels in decentralized supply chains," European Journal of Operational Research, Elsevier, vol. 287(2), pages 511-527.
    16. Yalta, A. Talha & Jenal, Olaf, 2009. "On the importance of verifying forecasting results," International Journal of Forecasting, Elsevier, vol. 25(1), pages 62-73.
    17. Mashal, Ibrahim & Alsaryrah, Osama & Chung, Tein-Yaw & Yuan, Fong-Ching, 2020. "A multi-criteria analysis for an internet of things application recommendation system," Technology in Society, Elsevier, vol. 60(C).
    18. Philip Hans Franses, 2004. "Do We Think We Make Better Forecasts Than in the Past? A Survey of Academics," Interfaces, INFORMS, vol. 34(6), pages 466-468, December.
    19. Kusters, Ulrich & McCullough, B.D. & Bell, Michael, 2006. "Forecasting software: Past, present and future," International Journal of Forecasting, Elsevier, vol. 22(3), pages 599-615.
    20. Ujwal Kayande & Arnaud De Bruyn & Gary L. Lilien & Arvind Rangaswamy & Gerrit H. van Bruggen, 2009. "How Incorporating Feedback Mechanisms in a DSS Affects DSS Evaluations," Information Systems Research, INFORMS, vol. 20(4), pages 527-546, December.

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