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Entrepreneurship, Innovation, and Sustainability Strategies at Walden Paddlers, Inc

Author

Listed:
  • Paul H. Farrow

    (Walden Products, Inc., 1303 Old Marlboro Road, Concord, Massachusetts 01742)

  • Richard R. Johnson

    (Darden Graduate School of Business Administration, University of Virginia, PO Box 6550, Charlottesville, Virginia 22906-6550)

  • Andrea L. Larson

    (Darden Graduate School of Business Administration, University of Virginia)

Abstract

Walden Paddlers, a market leader in popularly priced recreational kayaks, used a simple, inexpensive guide to evaluate decisions against a parameter of environmental responsibility. This guide was applied across Walden's virtual corporation structure to yield quick innovations and economic, strategic, and environmental advantages. The guide enabled Walden and its network of partners to produce light, strong, inexpensive kayaks with superior performance characteristics made from 100-percent-recycled plastic, the only such kayaks on the market. Walden also employed the guide to create a nearly waste-free product-packaging-and-shipping system. Walden's decision guide succeeded within a network of collaborative alliances because it was applied comprehensively, it helped to clarify common goals, it created benefits for all participants, and it was implemented by a skilled entrepreneur-leader who coordinated decision making in the network.

Suggested Citation

  • Paul H. Farrow & Richard R. Johnson & Andrea L. Larson, 2000. "Entrepreneurship, Innovation, and Sustainability Strategies at Walden Paddlers, Inc," Interfaces, INFORMS, vol. 30(3), pages 215-225, June.
    • Handle: RePEc:inm:orinte:v:30:y:2000:i:3:p:215-225
    DOI: 10.1287/inte.30.3.215.11660
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    References listed on IDEAS

    as
    1. Larson, Andrea, 1991. "Partner networks: Leveraging external ties to improve entrepreneurial performance," Journal of Business Venturing, Elsevier, vol. 6(3), pages 173-188, May.
    2. Lipparini, Andrea & Sobrero, Maurizio, 1994. "The glue and the pieces: Entrepreneurship and innovation in small-firm networks," Journal of Business Venturing, Elsevier, vol. 9(2), pages 125-140, March.
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    Cited by:

    1. de Brito, M.P. & Flapper, S.D.P. & Dekker, R., 2002. "Reverse logistics," Econometric Institute Research Papers EI 2002-21, Erasmus University Rotterdam, Erasmus School of Economics (ESE), Econometric Institute.
    2. Diabat, Ali & Kannan, Devika & Kaliyan, Mathiyazhagan & Svetinovic, Davor, 2013. "An optimization model for product returns using genetic algorithms and artificial immune system," Resources, Conservation & Recycling, Elsevier, vol. 74(C), pages 156-169.
    3. Marisa P. Brito & Rommert Dekker & Simme Douwe P. Flapper, 2005. "Reverse Logistics: A Review of Case Studies," Lecture Notes in Economics and Mathematical Systems, in: Bernhard Fleischmann & Andreas Klose (ed.), Distribution Logistics, pages 243-281, Springer.
    4. de Brito, M.P. & Dekker, R., 2003. "A Framework for Reverse Logistics," ERIM Report Series Research in Management ERS-2003-045-LIS, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    5. Umair Ahmed & Soleman Mozammel & Fazluz Zaman, 2020. "Impact of Ecological Innovation, Entrepreneurial Self-Efficacy and Entrepreneurial Orientation on Environmental Performance and Energy Efficiency," International Journal of Energy Economics and Policy, Econjournals, vol. 10(3), pages 289-295.
    6. Régis Y. Chenavaz & Alexandra Couston & Stéphanie Heichelbech & Isabelle Pignatel & Stanko Dimitrov, 2023. "Corporate Social Responsibility and Entrepreneurial Ventures: A Conceptual Framework and Research Agenda," Sustainability, MDPI, vol. 15(11), pages 1-30, May.

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