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Creativity in MS/OR: Choosing the Appropriate Technique

Author

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  • Elspeth McFadzean

    (Henley Management College, Greenlands, Henley-on-Thames, Oxfordshire, RG9 3AU, England)

Abstract

There is a great need for creativity within the MS/OR environment. Managers must be capable of defining problems, developing novel solutions, and implementing them effectively. A lot of research has focused on creativity. Researchers, for example, discussed methods of improving creative thinking in people, presented techniques that can encourage participants to develop more novel ideas, described the creative problem-solving process.I focus on creative problem-solving (CPS) techniques and how best to choose the most appropriate for a given situation. To this end, therefore, I have categorized the techniques and placed them in a continuum ranging from paradigm-preserving techniques to paradigm-breaking techniques.

Suggested Citation

  • Elspeth McFadzean, 1999. "Creativity in MS/OR: Choosing the Appropriate Technique," Interfaces, INFORMS, vol. 29(5), pages 110-122, October.
    • Handle: RePEc:inm:orinte:v:29:y:1999:i:5:p:110-122
    DOI: 10.1287/inte.29.5.110
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    Cited by:

    1. Julien Ambrosino & Dimitri Masson & Audrey Abi Akle & Jérémy Legardeur, 2017. "Fostering Collaborative Project Emergence Through Divergence of Opinion [Favoriser l'émergence de projets collaboratifs d'innovation à travers la divergence d'opinion]," Post-Print hal-01577761, HAL.
    2. Brian BARNARD & Derrick HERBST, 2019. "Entrepreneurship, Innovation and Creativity: The Creative Process of Entrepreneurs and Innovators," Expert Journal of Business and Management, Sprint Investify, vol. 7(1), pages 107-146.
    3. Ksenia Ivanova & Sondoss Elsawah, 2022. "Iterative Refinement of Multi-Method OR Workshop Designs through Boundary Critique: An Analytical Framework and Case Studies in Technology Utilisation," Systemic Practice and Action Research, Springer, vol. 35(3), pages 345-374, June.

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