Least-Cost Influence Maximization on Social Networks
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DOI: 10.1287/ijoc.2019.0886
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References listed on IDEAS
- Ravi Bapna & Akhmed Umyarov, 2015. "Do Your Online Friends Make You Pay? A Randomized Field Experiment on Peer Influence in Online Social Networks," Management Science, INFORMS, vol. 61(8), pages 1902-1920, August.
- Catherine Tucker & Juanjuan Zhang, 2010. "Growing Two-Sided Networks by Advertising the User Base: A Field Experiment," Marketing Science, INFORMS, vol. 29(5), pages 805-814, 09-10.
- MARCHAND, Hugues & WOLSEY, Laurence A., 1999. "The 0-1 Knapsack problem with a single continuous variable," LIDAM Reprints CORE 1390, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
- Geng Lin & Wenxing Zhu & M. Ali, 2011. "An exact algorithm for the 0–1 linear knapsack problem with a single continuous variable," Journal of Global Optimization, Springer, vol. 50(4), pages 657-673, August.
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Cited by:
- Klages-Mundt, Ariah & Minca, Andreea, 2022. "Optimal intervention in economic networks using influence maximization methods," European Journal of Operational Research, Elsevier, vol. 300(3), pages 1136-1148.
- Cheng-Lung Chen & Eduardo L. Pasiliao & Vladimir Boginski, 2023. "A polyhedral approach to least cost influence maximization in social networks," Journal of Combinatorial Optimization, Springer, vol. 45(1), pages 1-31, January.
- Ariah Klages-Mundt & Andreea Minca, 2021. "Optimal Intervention in Economic Networks using Influence Maximization Methods," Papers 2102.01800, arXiv.org, revised Mar 2023.
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Keywords
social networks; influence maximization; complexity; integer programming; strong formulation; greedy algorithm;All these keywords.
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