Understanding Mobile Data Services’ Continuance: The Role of Enjoyment and Media Richness
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More about this item
Keywords
mobile data service; IS continuance model; perceived media richness; perceived cost.;All these keywords.
JEL classification:
- L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
- M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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