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The Impacts of a Redefined HEI Image Model on Postgraduate International Students' Satisfaction in Malaysia

Author

Listed:
  • Shamima Raihan Manzoor

    (Multimedia University, Malaysia)

  • Siong Choy Chong

    (Taylor's University, Malaysia)

  • Abdullah Al-Mahmud

    (University of Liberal Arts, Bangladesh)

  • Arnifa Asmawi

    (Multimedia University, Malaysia)

Abstract

The influx of international students has moved beyond the Global North towards the Global South in countries like China, Malaysia, Singapore, and Hong Kong as they pursue strategies to become an international education hub in Asia. This massive competition among higher education institutions (HEIs) worldwide necessitates revisiting the existing image models to understand their heightened impacts on student satisfaction for both retaining existing students and attracting new ones. This study attempts to do so by gathering responses from 200 international postgraduate students from two renowned universities in Malaysia. The redefined HEI image model based on postgraduate international students shows that all of its three dimensions have a positive significant impact on students' satisfaction and decision-making. The outcomes of importance-performance map analysis (IPMA) have yielded the results of PLS-SEM both at the construct and indicator levels toward building more socially responsible HEIs as a service industry to boost student satisfaction in both regular and uncertain times.

Suggested Citation

  • Shamima Raihan Manzoor & Siong Choy Chong & Abdullah Al-Mahmud & Arnifa Asmawi, 2024. "The Impacts of a Redefined HEI Image Model on Postgraduate International Students' Satisfaction in Malaysia," International Journal of Service Science, Management, Engineering, and Technology (IJSSMET), IGI Global, vol. 15(1), pages 1-23, January.
    • Handle: RePEc:igg:jssmet:v:15:y:2024:i:1:p:1-23
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    References listed on IDEAS

    as
    1. Asal Aghaz & Amin Hashemi & Maryam S. Sharifi Atashgah, 2015. "Factors contributing to university image: the postgraduate students' points of view," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 25(1), pages 104-126, January.
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