IDEAS home Printed from https://ideas.repec.org/a/igg/jitwe0/v18y2023i1p1-17.html
   My bibliography  Save this article

A TBGAV-Based Image-Text Multimodal Sentiment Analysis Method for Tourism Reviews

Author

Listed:
  • Ke Zhang

    (College of Economics and Management, Neijiang Normal University, Neijiang, Sichuan, 641100, China & Faculty of Business, Economics and Accountancy, Universiti Malaysia Sabah, Kota Kinabalu, Sabah, 88400, Malaysia)

  • Shunmin Wang

    (College of Economics and Management, Neijiang Normal University, Neijiang, Sichuan, 641100, China)

  • Yuanyu Yu

    (College of Artificial Intelligence, Neijiang Normal University, Neijiang, Sichuan, 641100, China)

Abstract

To overcome limitations in existing methods for sentiment analysis of tourism reviews, the authors propose an image-text multimodal sentiment analysis method (TBGAV). It consists of three modules: image sentiment extraction, text sentiment extraction, and image-text fusion. The image sentiment extraction module employs a pre-trained VGG19 model to capture sentiment features. The text sentiment extraction module utilizes the tiny bidirectional encoder representations from transformers (TinyBERT) model, incorporating the bidirectional recurrent neural network and attention (BiGRU-Attention) module for deeper sentiment semantics. The image-text fusion module employs the dual linear fusion approach to correlate image-text links and the maximum decision-making approach for high-precision sentiment prediction. TBGAV achieves superior performance on the Yelp dataset with accuracy, recall rates, and F1 scores of 77.51%, 78.01%, and 78.34%, respectively, outperforming existing methods. Accordingly, TBGAV is expected to help improve travel-related recommender systems and marketing strategies.

Suggested Citation

  • Ke Zhang & Shunmin Wang & Yuanyu Yu, 2023. "A TBGAV-Based Image-Text Multimodal Sentiment Analysis Method for Tourism Reviews," International Journal of Information Technology and Web Engineering (IJITWE), IGI Global, vol. 18(1), pages 1-17, January.
    • Handle: RePEc:igg:jitwe0:v:18:y:2023:i:1:p:1-17
    as

    Download full text from publisher

    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJITWE.334595
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. José Santisteban & David Mauricio & Orestes Cachay, 2021. "Critical success factors for technology-based startups," International Journal of Entrepreneurship and Small Business, Inderscience Enterprises Ltd, vol. 42(4), pages 397-421.
    2. Sarath Tomy & Eric Pardede, 2018. "From Uncertainties to Successful Start Ups: A Data Analytic Approach to Predict Success in Technological Entrepreneurship," Sustainability, MDPI, vol. 10(3), pages 1-24, February.
    3. Arent Greve & Janet W. Salaff, 2003. "Social Networks and Entrepreneurship," Entrepreneurship Theory and Practice, , vol. 28(1), pages 1-22, January.
    4. Md. Shamsul Arefin & Md. Shariful Alam & Md. Rakibul Islam & Munmun Rahaman, 2019. "High-performance work systems and job engagement: The mediating role of psychological empowerment," Cogent Business & Management, Taylor & Francis Journals, vol. 6(1), pages 1664204-166, January.
    5. Bertoni, Fabio & Colombo, Massimo G. & Grilli, Luca, 2011. "Venture capital financing and the growth of high-tech start-ups: Disentangling treatment from selection effects," Research Policy, Elsevier, vol. 40(7), pages 1028-1043, September.
    6. Honorine Awounou-N’dri & Emmanuelle Dubocage, 2019. "Stage financing and syndication in the IPO underpricing of venture-backed firms: Venture capital and IPO underpricing," Post-Print hal-02306431, HAL.
    7. Julia Schneider & Michael Dowling & Sumita Raghuram, 2007. "Empowerment as a success factor in start-up companies," Review of Managerial Science, Springer, vol. 1(2), pages 167-184, August.
    8. Maxwell, Andrew L. & Jeffrey, Scott A. & Lévesque, Moren, 2011. "Business angel early stage decision making," Journal of Business Venturing, Elsevier, vol. 26(2), pages 212-225, March.
    9. Dean A. Shepherd & Andrew Zacharakis, 1999. "Conjoint analysis: A new methodological approach for researching the decision policies of venture capitalists," Venture Capital, Taylor & Francis Journals, vol. 1(3), pages 197-217, July.
    10. Baum, Joel A. C. & Silverman, Brian S., 2004. "Picking winners or building them? Alliance, intellectual, and human capital as selection criteria in venture financing and performance of biotechnology startups," Journal of Business Venturing, Elsevier, vol. 19(3), pages 411-436, May.
    11. Krishna Satyanarayana & Deepak Chandrashekar & Bala Subrahmanya Mungila Hillemane, 2021. "An Assessment of Competitiveness of Technology-Based Startups in India," International Journal of Global Business and Competitiveness, Springer, vol. 16(1), pages 28-38, June.
    12. Friar, John H & Meyer, Marc H, 2003. "Entrepreneurship and Start-Ups in the Boston Region: Factors differentiating High-Growth Ventures from Micro-ventures," Small Business Economics, Springer, vol. 21(2), pages 145-152, September.
    13. William Gartner & Jianwen Liao, 2012. "The effects of perceptions of risk, environmental uncertainty, and growth aspirations on new venture creation success," Small Business Economics, Springer, vol. 39(3), pages 703-712, October.
    14. José Santisteban & Jorge Inche & David Mauricio, 2021. "Critical success factors throughout the life cycle of information technology start-ups," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 8(4), pages 446-466, June.
    15. Esther Hormiga & Rosa M. Batista‐canino & Agustín Sánchez‐medina, 2011. "The Impact of Relational Capital on the Success of New Business Start‐Ups," Journal of Small Business Management, Taylor & Francis Journals, vol. 49(4), pages 617-638, October.
    16. Panagiotis Ganotakis, 2012. "Founders’ human capital and the performance of UK new technology based firms," Small Business Economics, Springer, vol. 39(2), pages 495-515, September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Vaznyte, Egle & Andries, Petra, 2019. "Entrepreneurial orientation and start-ups' external financing," Journal of Business Venturing, Elsevier, vol. 34(3), pages 439-458.
    2. M. Knockaert & T. Vanacker, 2011. "The Association between Venture Capitalists’ Selection and Value Adding Behavior: Evidence from Early Stage High Tech Venture Capitalists," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 11/741, Ghent University, Faculty of Economics and Business Administration.
    3. Mirjam Knockaert & Tom Vanacker, 2013. "The association between venture capitalists’ selection and value adding behavior: evidence from early stage high tech venture capitalists," Small Business Economics, Springer, vol. 40(3), pages 493-509, April.
    4. Michael M. Moedl, 2021. "Two’s a company, three’s a crowd: Deal breaker terms in equity crowdfunding for prospective venture capital," Small Business Economics, Springer, vol. 57(2), pages 927-952, August.
    5. José Santisteban & Jorge Inche & David Mauricio, 2021. "Critical success factors throughout the life cycle of information technology start-ups," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 8(4), pages 446-466, June.
    6. Butticè, Vincenzo & Di Pietro, Francesca & Tenca, Francesca, 2020. "Is equity crowdfunding always good? Deal structure and the attraction of venture capital investors," Journal of Corporate Finance, Elsevier, vol. 65(C).
    7. Simon Kleinert & Christine Volkmann & Marc Grünhagen, 2020. "Third-party signals in equity crowdfunding: the role of prior financing," Small Business Economics, Springer, vol. 54(1), pages 341-365, January.
    8. Lien Denoo & Anneleen Van Boxstael & Andrea Belz, 2024. "Help, I need somebody! Business and technology advisors in emerging science-based ventures at American universities," The Journal of Technology Transfer, Springer, vol. 49(5), pages 1567-1605, October.
    9. Michael P. Ciuchta & Chaim Letwin & Regan Stevenson & Sean McMahon & M. Nesij Huvaj, 2018. "Betting on the Coachable Entrepreneur: Signaling and Social Exchange in Entrepreneurial Pitches," Entrepreneurship Theory and Practice, , vol. 42(6), pages 860-885, November.
    10. Enrico Santarelli & Hien Tran, 2013. "The interplay of human and social capital in shaping entrepreneurial performance: the case of Vietnam," Small Business Economics, Springer, vol. 40(2), pages 435-458, February.
    11. Thomas Ã…stebro & Kevyn Yong, 2016. "Invention Quality and Entrepreneurial Earnings: The Role of Prior Employment Variety," Entrepreneurship Theory and Practice, , vol. 40(2), pages 381-400, March.
    12. Joern H. Block & Christian O. Fisch & Mirjam van Praag, 2017. "The Schumpeterian entrepreneur: a review of the empirical evidence on the antecedents, behaviour and consequences of innovative entrepreneurship," Industry and Innovation, Taylor & Francis Journals, vol. 24(1), pages 61-95, January.
    13. Lohwasser, Todor S., 2020. "Meta-analyzing the relative performance of venture capital-backed firms," Discussion Papers of the Institute for Organisational Economics 4/2020, University of Münster, Institute for Organisational Economics.
    14. Clarysse, B. & Knockaert, M. & Lockett, A., 2005. "How do early stage high technology investors select their investments?," Vlerick Leuven Gent Management School Working Paper Series 2005-21, Vlerick Leuven Gent Management School.
    15. Martí, José & Menéndez-Requejo, Susana & Rottke, Olaf M., 2013. "The impact of venture capital on family businesses: Evidence from Spain," Journal of World Business, Elsevier, vol. 48(3), pages 420-430.
    16. Carolin Bock & Christian Landau & Moritz Orendt & Maximilian Schmidt, 2018. "Are Public Financing Schemes Beneficial For University Spin-Offs And The Technology Transfer Of Innovations?," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 22(06), pages 1-30, August.
    17. Vera Rocha & Luca Grilli, 2024. "Early-stage start-up hiring: the interplay between start-ups’ initial resources and innovation orientation," Small Business Economics, Springer, vol. 62(4), pages 1641-1668, April.
    18. Epure, Mircea & Guasch, Martí, 2020. "Debt signaling and outside investors in early stage firms," Journal of Business Venturing, Elsevier, vol. 35(2).
    19. Regan Stevenson & Sean R. McMahon & Chaim Letwin & Michael P. Ciuchta, 2022. "Entrepreneur fund-seeking: toward a theory of funding fit in the era of equity crowdfunding," Small Business Economics, Springer, vol. 58(4), pages 2061-2086, April.
    20. Alex Murray & Suresh Kotha & Greg Fisher, 2020. "Community-Based Resource Mobilization: How Entrepreneurs Acquire Resources from Distributed Non-Professionals via Crowdfunding," Organization Science, INFORMS, vol. 31(4), pages 960-989, July.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:igg:jitwe0:v:18:y:2023:i:1:p:1-17. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Journal Editor (email available below). General contact details of provider: https://www.igi-global.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.