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Factors Affecting Perceptions Of Managers / Owners Of Small And Medium Sized Businesses From Investment Risks In E-Business

Author

Listed:
  • Karimi ALAVIJEH Mohammad REZA

    (Allameh Tabataba'i University, Tehran, Iran)

  • Mohammad AKBARI

    (Allameh Tabataba'i University, Tehran, Iran)

Abstract

This research aims to the hedonic value as mediating influences of store atmosphere and the reference group to impulse buying. Respondents are visitors who are making impulse buSmall and medium sized enterprises are considered as the most influential sectors of the countries’ economy that are currently moving towards e-business and facing with some risks in this regard. According to the risk perceptions of managers / owners, each enterprise decides to invest in e-business. This research aims to investigate factors affecting perceptions of managers / owners of SMEs in regard with these risks. To collect field data, a questionnaire with 26 questions was developed according to Grant et al. The study population included small and medium sized enterprises in Tehran which their staffs are less than 100. The sample size was achieved 330 using stratified method. After evaluating validity and normality of data distribution, Kruskal-Wallis test was applied using SPSS to investigate research hypotheses. The research results indicated that perceptions of managers / owners of these risks are different in regard with three variables of this study.

Suggested Citation

  • Karimi ALAVIJEH Mohammad REZA & Mohammad AKBARI, 2017. "Factors Affecting Perceptions Of Managers / Owners Of Small And Medium Sized Businesses From Investment Risks In E-Business," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 48-58, November.
    • Handle: RePEc:aio:manmar:v:xv:y:2017:i:2:p:48-58
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    References listed on IDEAS

    as
    1. Pezderka, Noemi & Sinkovics, Rudolf R., 2011. "A conceptualization of e-risk perceptions and implications for small firm active online internationalization," International Business Review, Elsevier, vol. 20(4), pages 409-422, August.
    2. Ruby Roy Dholakia & Nir Kshetri, 2004. "Factors Impacting the Adoption of the Internet among SMEs," Small Business Economics, Springer, vol. 23(4), pages 311-322, November.
    3. Sandy Chong & Graham Pervan, 2007. "Factors Influencing the Extent of Deployment of Electronic Commerce for Small-and Medium Sized Enterprises," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 5(1), pages 1-29, January.
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    More about this item

    Keywords

    Small and Medium Sized Enterprises; e-Business; Risk; Risk Perception;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M20 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - General

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