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E-Commerce Adoption Among Micro, Small, and Medium Enterprises in Brunei Darussalam

Author

Listed:
  • Mohammad Nabil Almunawar

    (Universiti Brunei Darussalam, Brunei)

  • Anizzah Auzzali

    (Universiti Brunei Darussalam, Brunei)

  • Nur‘Amalina Haji Oseli

    (Universiti Brunei Darussalam, Brunei)

  • Wan Zaleha Ariff Md Zain Ariff

    (Universiti Brunei Darussalam, Brunei)

Abstract

The advancement of the Internet has enabled firms including micro, small and medium-sized enterprises (MSMEs) in Brunei Darussalam (Brunei) to adopt e-commerce. E-commerce has helped firms to easily buy and sell their products or services online. The advancement of the Internet and e-commerce has brought many benefits to the firms especially the MSMEs as it could help to reduce cost, enhance the firm's relationship with their customers and/or suppliers and increase business opportunities. To stay competitive, MSMEs must be aware of the potential benefits that e-commerce could bring. Moreover, before the firms have decided to adopt e-commerce, there are several factors that they should consider. This study aims to find out the factors that could affect the MSMEs' decision to adopt e-commerce by applying the technology-organizational-environmental (TOE) framework.

Suggested Citation

  • Mohammad Nabil Almunawar & Anizzah Auzzali & Nur‘Amalina Haji Oseli & Wan Zaleha Ariff Md Zain Ariff, 2022. "E-Commerce Adoption Among Micro, Small, and Medium Enterprises in Brunei Darussalam," International Journal of E-Business Research (IJEBR), IGI Global, vol. 18(1), pages 1-18, January.
    • Handle: RePEc:igg:jebr00:v:18:y:2022:i:1:p:1-18
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    References listed on IDEAS

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    1. Bang Nam Jeon & Kyeong Seok Han & Myung Jin Lee, 2006. "Determining factors for the adoption of e-business: the case of SMEs in Korea," Applied Economics, Taylor & Francis Journals, vol. 38(16), pages 1905-1916.
    2. Le Van Huy & Frantz Rowe & Duane Truex & Minh Q. Huynh, 2012. "An Empirical Study of Determinants of E-Commerce Adoption in SMEs in Vietnam: An Economy in Transition," Journal of Global Information Management (JGIM), IGI Global, vol. 20(3), pages 23-54, July.
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